ACS Data Analytics Applications Product Marketing Manager

About Advantest

Advantest America Inc. is part of Advantest Corporation, the world's largest provider of automated test equipment (ATE) for the semiconductor industry. The company designs and manufactures cutting-edge testing solutions that help semiconductor manufacturers ensure the quality and performance of their products. Advantest is known for innovation, reliability, and a strong commitment to supporting its customers and employees.

Our Purpose & Values

• Mission: Improve lives through advanced technologies and customer-focused innovation.
• Vision: Be the most trusted and valued test solution provider in the semiconductor value chain.
• Core Values:

I- Innovation is our Lifeblood

N- Number One is Our Aspiration

T- Trust is our Foundation

E- Empowerment is Our Motivation

G- Global is our Reach

R- Respect is our Heart

I - Inclusion and Diversity is Our Commitment

T- Teamwork is our Approach

Y- Yes is Our Attitude

Why Join Us

At Advantest, innovation starts with people. We're looking for curious, capable, and collaborative individuals ready to shape the future of semiconductor technology. You'll join a global team where your ideas are valued, your growth is supported, and your work makes a real impact.

We foster an integrity-centered culture, where honesty, inclusion, and respect are the foundation of everything we do.

Job Description:

We are seeking a dynamic and strategic Product Marketing Manager to join our team and lead the marketing efforts for our AI Data Analytics application products. This role requires a blend of technical understanding, marketing expertise, and strategic vision to drive the adoption and growth of our AI solutions. The ideal candidate will have a deep understanding of AI technologies and Semiconductor Customer Needs, combined with a proven track record in product marketing.

Your primary responsibilities will encompass a broad range of activities, including but not limited to:

• Define the application requirements along with industry's trend.
• Collaborate with ACS strategic partners to launch market-ready applications.
• Support Global Account Managers in ACS Solution penetration strategy.

Responsibilities include:

• Product definition: Own the product marketing 4Ps including Go-to-Market Strategy, Product Structure and setting Product code in ERP, Product Definition including MRD and working with technical marketing to define roadmap, Pricing and Value assessment, and product marketing Promotion Plan.
• Market Analysis & Strategy: Conduct market research to identify trends, Total Addressable Market (TAM), pricing models, customer ROI, and competitive landscape. Develop and execute comprehensive marketing strategies to position ACS Solutions effectively.
• Product Positioning: Define and communicate the unique value propositions of ACS Solutions. Craft compelling messaging and positioning statements that resonate with target audiences.
• Go-to-Market Planning: Work with BU and BDs for revenue planning and value penetration. Develop and implement go-to-market plans for new product launches and updates. Coordinate cross-functional teams to ensure successful product launches and market penetration.
• Content Creation: Create and manage a variety of marketing content, including product collateral, case studies, target customer events presentations. Ensure all content is aligned with marketing objectives.
• Sales Enablement: Provide the sales account team with the necessary tools and training to sell ACS Solutions effectively. Develop sales kits, product demos, and training materials and conduct product sales trainings.
• Customer Engagement: Work closely with customers to align on roadmap strategy, anchor valid use cases, and develop customer success stories. Use insights to refine marketing strategies and define product offerings.