Product Marketing Manager

12-Nov-2024

US Remote

9720BR

Company Summary

As the recognized global standard for project-based businesses, Deltek delivers software and information solutions to help organizations achieve their purpose. Our market leadership stems from the work of our diverse employees who are united by a passion for learning, growing and making a difference. At Deltek, we take immense pride in creating a balanced, values-driven environment, where every employee feels included and empowered to do their best work. Our employees put our core values into action daily, creating a one-of-a-kind culture that has been recognized globally. Thanks to our incredible team, Deltek has been named one of America's Best Midsize Employers by Forbes, a Best Place to Work by Glassdoor, a Top Workplace by The Washington Post and a Best Place to Work in Asia by World HRD Congress. www.deltek.com

Business Summary

Deltek Product Strategy is a team with a passion for delivering solutions to power success for project-based businesses. We use research and innovation to build products and experiences that connect processes across the entire project lifecycle. We are thought leaders who have a deep understanding of our customers, their industries and the challenges they face. Join us as we bring Deltek solutions to the market to help our customers achieve operational excellence.

Position Responsibilities

As a Product Marketing Manager at Deltek, you will leverage your understanding of the products and markets you support to enable the company to sell better and faster. You will need to quickly become an expert in our project-based solutions for professional services companies, the markets we serve, the customers and our competition, and be able to translate this knowledge to develop go-to-market strategies and positioning to help Deltek grow market share. You will be involved in all aspects of product marketing, including conducting market research, creating messaging and positioning, creating go-to-market strategies, becoming well-versed in the competitive landscape, evangelizing your products, driving marketing plans, partnering with internal and external stakeholders and delivering impactful narratives for sales enablement.

In this role, you will work in close collaboration with product management, demand generation, sales, customer success, partners and customers. This role will support the market strategy and positioning for Deltek's products in the construction industry and will report to the Director of Product Marketing for Professional Services.

In this role, you will need to quickly become an expert on our solutions, the market, our customers, our competition, and be able to translate this knowledge into high-impact materials that clearly communicate the value of our products to the marketplace.

What Deltek Product Marketing Offers:

• Industry-leading solutions for project-based professional services firms with an ever-growing customer base
• A collaborative, nurturing and exciting culture that value employees who have a determined attitude toward getting things done and solving problems
• Opportunities to learn new things and explore a variety of avenues around product marketing
• An open-minded approach to continues improvement of people, product and processes
• Close alignment with product management to create a more cohesive product strategy and go-to-market approach
• Opportunity to work with smart, well-connected global teams in a flexible, remote work environment

• Collaborate with cross-functional teams to define, develop, and implement go-to-market strategies for our product portfolio, including new product launches and releases
• Develop and implement unique positioning, buyer personas and messaging that clearly differentiates Deltek and our products in the marketplace
• Conduct deep dives into customer interviews, adoption data, and customer information to develop insights on messaging, positioning, and pricing, as well as customer success stories that resonate with the target market
• Serve as a product evangelist by developing and giving presentations that clearly articulate product value props and differentiators within the context of a cohesive story applicable to the industry
• Confidently create and present enablement to prospect- and customer-facing teams to ensure proper messaging and utilization of materials
• Continually experiment and iterate to increase adoption and understand the voice of the customer
• Manage product messaging and content creation including web site content, ebooks, videos, customer success stories, blogs and other sales support materials to align messaging and positioning across media platforms
• Collaborate with key stakeholders in sales, marketing and product management on priorities and initiatives that need product marketing team support
• Collaborate with product marketing team members to develop best practices and tools that maintain consistency across all Deltek solutions
• Communicate the value proposition of Deltek products to the market and be a key evangelist for the solutions

Qualifications

• Bachelor's degree from an accredited university in Business, Marketing, English, Journalism, Communications or a related field or equivalent work or military experience
• 5+ years of experience in product marketing, preferably B2B applications in the cloud
• Very strong professional writing and communication skills with experience in differentiated messaging, storytelling and overall content such as blogs, marketing collateral, etc.
• Excellent verbal communication and presentation skills with desire to present to internal and external audiences
• Team player attitude and highly motivated, self-starter
• Solid organization and time management skills with ability to prioritize effectively
• Analytical and inquisitive nature, with excellent attention to detail
• Desire to continue to learn and develop skills as a product marketer
• Ability to work in a matrixed organization (with product management, corporate and demand marketing, and sales) with positive influence
• Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development
• Understand how to leverage GenAI tools to gain efficiency in everyday product marketing tasks
• Ability to travel up to 10-20% annually.

• Product knowledge of SaaS business applications and ability to demo.
• Knowledge of the Construction industry is a plus.

Compensation Information

The U.S. salary range for this position is $81500.00 - $142750.00. This range is subject to change as Deltek takes a number of factors into consideration when determining individual base pay, such as location, job-related knowledge, skills and experience. Certain roles are eligible for additional rewards, including incentive compensation and equity.

Benefits and perks listed here may vary depending on the nature of employment with Deltek. Employees have access to healthcare benefits, a 401(k) plan and company match, paid vacation time and holidays, well-living programs, short-term and long-term disability coverage, basic life insurance and tuition reimbursement.

Travel Requirements

30%

Compliance Requirements

Certain roles may have additional privacy, security and compliance requirements to the extent they support Costpoint GCCM or similar product offerings.

EEO Statement

Deltek, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

E-Verify Statement

Deltek, Inc., utilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works for Deltek is eligible to work in the United States. To learn more about E-Verify you can call 1-800-255-7688 or visit their website by clicking the logo below. E-Verify is a registered trademark of the United States Department of Homeland Security.

Applicant Privacy Notice

Deltek is committed to the protection and promotion of your privacy. In connection with your application for employment with us at Deltek, it is necessary for us to collect, store and use information about you ("Personal Data") to administer and evaluate your application. We are the "controller" of the Personal Data you provide us and will process any such Personal Data in accordance with applicable law and the statements contained in this Employment Candidate Privacy Notice. Additionally, we have not sold and do not sell Personal Data you provide to us through the job application process.