Retail Marketing Specialist

Build Your Future Here:

Thinking of changing jobs or starting your career at a growing company with an award-winning culture? Well, you are in the right place. Join us on our journey to being the Best Community Bank in America. Our motto is Working Together. Building Success. and by joining Peoples Bank, we will work together to help you achieve your career goals, just like we help thousands of clients reach their financial goals.

Peoples Bank is one of the largest 150 banks in the United States with 130 full-service bank branches in Ohio, West Virginia, Kentucky, Virginia, Washington D.C. and Maryland. We also have Specialty Finance offices in Minnesota, Missouri and Vermont. Peoples Bank prides itself as a community bank and dedicates its resources to improving our communities. The Peoples Bank Foundation celebrated its 20th anniversary in 2023, donating over $7 million to local organizations since its inception.

We are proud to share national accolades that celebrate our company culture and recognize us as a great place to bank:

• American Banker Best Banks to Work For in 2021, 2022, and 2023
• Top Workplaces USA national award in 2022, 2023, and 2024
• Newsweek's America's Best Banks 2023, and 2024
• U.S. News & World Report's Best Companies to Work For in Banking and in the Midwest 2024-2025

At Peoples Bank, we know that there is more to life than work. But we also understand that the quality of the work environment and employee benefits can greatly impact an associate's life. That's why we seek to create a great benefits package for our associates including: 401(k) retirement plan with an employer match, employee stock purchase plan, various education assistance programs such as student loan and tuition paydown/reimbursement, paid vacation and holidays, and much more. For full details of our benefits offerings, please visit: peoplesbancorp.com/about-us/find-a-career/

Our associates are each accountable for living the culture and values of the organization. This includes ensuring actions and behaviors to create a positive and collaborative work environment, always acting with integrity and professionalism and providing extraordinary customer service. Our goal is for you to be successful; to that end being reliable in terms of ensuring you are at work on time and working your schedule as well as actively pursuing your performance objectives, will be fundamental in your contributing to the teams' success as well as the organization.

Job Purpose

This position will manage marketing collateral for branch locations, including client and employee materials, Direct Mailers, as well as support for the Digital Asset Management Database. The role will also assist the Retail Marketing Manager with VIP events and branch grand openings as needed. Acting as the main point of contact for over 65 branches, the individual will ensure consistent branding and effective marketing execution. Based in Marietta, Ohio, the position requires annual site visits to each branch.

Job Duties

Specific responsibilities for this position will include, but may not be limited to, the following:

• Oversee marketing collateral for all 65 branch locations, including ownership of Branch Marketing Standards and the distribution of materials.
• Maintain accurate inventory of merchandising displays, fixtures, and materials at all times.
• Collaborate with branch locations to ensure materials are displayed properly and align with Branch Visual Standards.
• Conduct annual merchandising audits for all branches.
• Partner with the Retail Marketing Manager to develop four major in-branch campaigns each year.
• Manage merchandising print orders, kitting, and distribution, ensuring quality and accuracy while coordinating with printing suppliers, mailroom, courier services, and lines of business.
• Organize promotional merchandise by customer type.
• Work with Purchasing to optimize inventory management for cost and time efficiency.
• Partner with vendors to refresh promotional options as needs and pricing evolve.
• Oversee the day-to-day management of physical sales materials to ensure compliance, accuracy, branding, and effectiveness.
• Ensure displays are maintained in optimal condition, including cleanliness, integrity, and effectiveness, and provide guidance to stakeholders.
• Proactively create new sales materials and update existing materials as needed.
• Assist in planning and executing customer and employee events, including creative theme development, project and vendor management, parking, communications, and distribution of invitations and RSVPs.
• Hold vendors accountable for delivering a positive brand experience.
• Coordinate with business leaders and executives to ensure appropriate participation and collaboration during event planning.
• Manage post-event debriefs to identify areas for improvement in future events.
• Perform additional special projects as assigned.

Education, Experience and Job Skills

• Bachelor's degree (major or minor) in marketing, advertising, public relations or graphic design required
• 2 years of retail or bank marketing experience.
• Must be an energetic, enthusiastic team player
• Creative mind
• Strong marketing background and able to combine creativity with analytically based decision making
• Effective organizational skills
• Strong ability to multi-task and prioritize time sensitive issues.
• Excellent oral and written communication skills
• Well-developed interpersonal skills to interact with internal and external business partners in a collaborative environment are essential
• Leadership experience with desire to continue to grow
• Strong knowledge of Microsoft Word and Excel
• The ability to work with a broad range of internal and external business partners in a collaborative environment is essential.

Basic Qualifications:

• Bachelor's degree (major or minor) in marketing, advertising, event planning & public relations
• 2 years of retail or bank marketing experience.

Equal Opportunity Employer M/F/Disabled/Vet;
If you are unable to complete this application due to a disability, contact humanresources@pebo.com to ask for an accommodation, alternative application process, or other inquiries.