Yoh has an immediate need for a Virtual Events Marketing Manager
This role is 100% onsite for this role 5 days a week in Overland Park, KS
This team is dedicated to providing exceptional experiences to our customers, and that extends to our virtual events and webinars. We're seeking an experienced Virtual Event Marketing Manager to join our team. This role will focus on building awareness for our clients suite of products and services through strategic event marketing campaigns, with a particular emphasis on virtual events and webinars. The ideal candidate will have a strong background in marketing, with a knack for both day-to-day execution and long-term strategy.
Key Responsibilities:
* Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
* Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
* Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.
* Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
* Manage the virtual events and webinars calendar and content calendar logistical planning.
* Develop content for the event including an outline, PowerPoint presentations and speaking points.
* Develop webinar-related social media posts, webpages, emails, and other communication channels.
* Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
* Preferred experience with On24 virtual platform.
* Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
* Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.
Qualifications:
* Bachelor's degree in marketing, communications, business, or related field or equivalent work experience.
* 6+ years of experience in B2B Marketing.
* Proven success in managing virtual events and webinars, as well as in-person events.
* Experience with On24 or other virtual platform and customer engagement hubs.
* Strong project management experience, with the ability to effectively manage multiple projects simultaneously.
Additional Skills and Requirements:
* Knowledge of marketing principles and strategies.
* Strong written and verbal communication skills to use when developing content.
* Demonstrated ability to plan and execute marketing campaigns.
* Exceptional organizational skills and attention to detail.
* Effective time management abilities and the capacity to meet deadlines.
* Meticulous attention to detail and strong critical thinking skills.
* Ability to adapt quickly to various situations and work well in a team environment.
* Proficiency with Salesforce CRM.
Technology Requirements: Virtual Event Platforms, preferably On24, SFDC, PowerPoint
Estimated Min Rate: $31.50
Estimated Max Rate: $45.00
Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Visit https://www.yoh.com/applicants-with-disabilities
to contact us if you are an individual with a disability and require accommodation in the application process.
For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.
YOH Services LLC
Nov 13, 2024