Google Tag Management Architect (Remote)

Bright Horizons Children's Centers
401(k)
United States, Massachusetts, Newton
Nov 18, 2024
What you will be doing: Bright Horizons operates a broad range of B2B and B2C digital properties and applications. To ensure compliance and to help prioritize our investments and initiatives, we are currently updating our Enterprise-level tag management practices leveraging Google Tag Manager. This role will play a critical role in ensuring accurate tracking, data collection, and measurement across our owned properties. With your extensive experience in Google Tag Manager (GTM) and Google Analytics, you will lead the end-to- end implementation and maintenance of GTM solutions that enable Bright Horizons to gain valuable insights into user behavior and drive revenue growth. Join our dedicated and forward-thinking team to support Bright Horizons in constantly striving to better anticipate and meet our business lines' needs through effective GTM administration. What we hope you will bring to this role: Collaborate closely with marketers, developers, and data analysts to gather tagging requirements and translate them into GTM configurations. Create, modify, and maintain GTM containers, tags, triggers, and variables to ensure accurate data collection and tracking. Implement advanced tracking mechanisms, including email and paid media tracking, event tracking, custom dimensions, and cross-domain tracking. Monitor the performance of tags, troubleshoot tracking issues, and ensure data consistency and accuracy. Collaborate with cross-functional teams to define and implement data layer structures that support comprehensive data capture. Collaborate with QE teams and provide guidance for validation of tracking technologies Maintain documentation of tagging implementations, tracking specifications, and changes made within GTM. Stay up-to-date with the latest Google Analytics, Google Tag Manager, and tracking technologies to provide innovative solutions. Provide guidance and training to internal and partner teams on GTM best practices, tag implementation, and data quality. Analyze digital campaign outcomes, providing detailed reporting on metrics, and making informed decisions to improve ROI and effectiveness. Collaborate with Data Privacy Office and support creation of governance process to ensure consent management implementation for tags for compliance with privacy laws Job Requirements - Education/Experience Bachelor's Degreein Computer Science, Marketing, or a related field - Required 5 years web technology experience (HTML, CSS, JavaScript) - Experience with a Google tag management solution (setting up and configuring tags, triggers, variables, and data layer elements)- Required 2 years Leading Google Tag Manager administration and implementation at the enterprise level; Hands -on experience implementing GTM and GA for an enterprise with compliance protocols - Required Additional Job Requirements Proficiency in setting up and configuring tags, triggers, variables, and data layer elements within GTM. Strong understanding of web technologies, HTML, CSS, and JavaScript, to effectively implement tracking solutions. Experience with Google Analytics and other analytics platforms to analyze data and measure the impact of tracking implementations. Proven ability to troubleshoot tracking issues and resolve technical challenges related to data collection. Excellent communication skills for collaborating with lines of business, stakeholders, and technical teams. Understanding of digital marketing concepts and strategies to align GTM implementations with business goals. Strong attention to detail, organization, and documentation skills. Knowledge of SEO, SEM, and digital advertising tracking is a plus. Experience in tag management in the context of a CMS system like Sitecore is a plus Relevant certifications in Google Tag Manager or Google Analytics are advantageous Compensation Range: The annual salary range for this role is: $117,000-$145,000 per year. This position is bonus eligible The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. Life at Bright Horizons: Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families. Our people are the heart of our company. Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us. HAVING TECHNICAL ISSUES WITH YOUR APPLICATION? Contact us at bhrecruit@brighthorizons.com or 855-877-6866 Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.