Social Media Specialist

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Summary:

The Social Media Specialist, reporting to the Social Media Manager, JHM, and supporting the Director of Marketing and Communications, JHCC, is responsible for assisting and managing the pediatric social media strategy, messaging, monitoring and reporting on all Johns Hopkins Children's Center platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and YouTube. This position supports pediatric social media monitoring and responsiveness in accordance with best practices, social and crisis communications guidelines. Other responsibilities include supporting paid social media campaigns, day-to-day posting and other social media marketing initiatives, and monitoring trending stories on social media. The role will also manage critical social channels which will serve as the first touch-point for consumer and physician audiences, requiring highly responsiveness to inquires through these channels.

What Awaits You?

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  Career growth and development

  
  
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  Employee and Dependent Tuition Assistance

  
  
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  Diverse and collaborative working environment

  
  
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  Affordable and comprehensive benefits package

  
  

Our competitive Benefit Package is designed to support the well-being and financial security of our employees. You can explore the details of our benefits offering by visiting the following link:

https://jhhs.mybenefitsjhhs.com/

Education:

Requires a Bachelor's Degree, preferably in Marketing or Communications. Additional experience may be substituted for education.

Work Experience:

A minimum of three years of relevant experience in an earned, owned and paid social media role required, ideally targeting pediatric audiences.

Healthcare experience preferred

Knowledge/Skills

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  Robust understanding of the quickly-evolving paid and organic social media environments and demonstrated ability to manage a well-established and large social media presence.

  
  
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  Knowledge of social design including placement of social icons, open graph tagging, creation of social visuals, sizing of image, video development for each channel, etc.

  
  
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  Strong understanding of all social platforms, including but not limited to: Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram.

  
  
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  Working knowledge and experience using content management systems, social media management and listening tools and related web applications.

  
  
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  Beginner to intermediate experience and knowledge of creative editing tools, such as InDesign, Photoshop, Illustrator or other visual design tools.

  
  
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  Understanding of the entire digital ecosystem and how social and reputation management fits in.

  
  
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  Strong analytics skills and ability to cultivate metrics and identify meaningful trends.

  
  
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  Strong time management and project management skills.

  
  
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  Demonstrates winning social customer service techniques such as empathy, patience, advocacy and conflict resolution.

  
  
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  Must be able to operate general office and communications equipment. Also, some specialized software such as CMS, Adobe Suite, Google Analytics, Social Media Management tools.

  
  
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  Monitors approved budget for functional unit

  
  
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  Support, direct, and oversee projects and social programs

  
  
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  Provides mentorship and training to junior team members including support staff and interns

  
  
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  Ability to anticipate issues and prevent or minimize problems.

  
  
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  Uses knowledge of materials management to evaluate services provided to develop and improve delivery of services to the customer.

  
  
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  Advanced problem resolution and client satisfaction skills.

  
  
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  Utilize data and reports obtained from various systems to develop or supplement reporting in support of departmental activities, such as analysis, decision making and management/stakeholder presentations

  
  
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  Uses existing and new sources of information to support efforts. Organizes information for future use and shares relevant information with others throughout JHM.

  
  
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  Strong familiarity in knowledge/experience with social channels such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, YouTube, etc.

  
  
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  Proficient with social media management technologies, Social Studio, Hootsuite, Khoros, etc.

  
  
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  Project management, creative design and marketing skills, with an understanding of the entire digital ecosystem and how social fits in.

  
  
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  Ability to work collaboratively with production, video, content, marketing and other cross functional groups.

  
  
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  Strong analytics skills and ability to cultivate metrics and identify meaningful trends.

  
  
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  Ability to produce reports, including narrative and visual elements, on demand and to produce standardized documents.

  
  
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  Articulate and excellent speaker with strong presentations skills.

  
  
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  Intermediate skills in use of: Microsoft Word, PowerPoint, Excel, Outlook and Acrobat.

  
  
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  Self-motivated, detail oriented, results-driven personality.

  
  
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  Ability to demonstrate capacity for innovation, idea generation and strategic thinking.

  
  
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  Ability to adapt to rapidly changing environment.

  
  
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  Strong client/customer service approach.

  
  
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  Strong verbal and written communication and interpersonal skills and an ability to write clear, concise copy. Ability to effectively communicate

  
  
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  complex and often scientific concepts to lay people's terms.

  
  

Salary Range: Minimum 25.73 per hour - Maximum 42.48 per hour. Compensation will be commensurate with equity and experience for roles of similar scope and responsibility.

In cases where the range is displayed as a $0 amount, salary discussions will occur during candidate screening calls, before any subsequent compensation discussion is held between the candidate and any hiring authority.

JHM prioritizes the health and well-being of every employee. Come be healthy at Hopkins!

Diversity and Inclusion are Johns Hopkins Medicine Core Values. We are committed to creating a welcoming and inclusive environment, where we embrace and celebrate our differences, where all employees feel valued, contribute to our mission of serving the community, and engage in equitable healthcare delivery and workforce practices.

Johns Hopkins Health System and its affiliates are drug-free workplace employers.