Senior Digital Analytic & Reporting Analyst

Charter Communications
United States, Connecticut, Stamford
Nov 23, 2024
JOB SUMMARY The Senior Digital Analytic & Reporting Analyst is responsible for analytical and reporting support of Charter's residential and business e-commerce websites. MAJOR DUTIES AND RESPONSIBILITIES Actively and consistently supports all efforts to simplify and enhance the customer experience. Measure performance metrics for multiple e-commerce websites in the capacity of site optimization, revenue attribution, media (campaign and social media), business impact and the analysis of multi-channel behavior. Emphasis is placed on KPI identification and then continuous improvement. Partner and collaborate with business stakeholders in examining and compiling web performance and transactional based data and analyzing the correlation between online and offline data sources to provide behavioral insights. Provide data interpretation, design models and track results across multiple marketing channels using various data sources and toolsets. Identify growth and optimization opportunities for data collection and web analytics service offerings. Partner with industry experts (digital/web analytics, BI, etc.) to ensure best practices and new initiatives are observed. Develop standardized data collection methodologies and processes to support reporting needs for online campaigns, website behavior, and conversion funnel performance. Work with IT to create technology best practices and infrastructure to support enterprise-scale web analytics tools and capabilities. Identify opportunities to capture additional user behavior data. Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance. Collaborate with business stakeholders, web analytics administration and technical constituents (MIS, IT, etc.) to develop technical requirements documentation. Lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and applications. Manage relationships with digital analytics vendors. REQUIRED QUALIFICATIONS Required Skills/Abilities and Knowledge Ability to read, write, speak and understand English Strong analytical, conceptual, and problem-solving abilities Strong presentation and interpersonal skills High attention to detail Ability to prioritize and execute tasks in a high-pressure environment Advanced skills with Excel & PowerPoint Advanced skills with Google Analytics Fluency in using various industry standard reporting tools such as Omniture, Google Analytics, Excel, Access and Tableau Required Education Bachelor's degree in Marketing, Mathematics, Statistics, Business, Computer Science Required Related Work Experience and Number of Years Digital Marketing - 5+ Analytics - 3+ PREFERRED QUALIFICATIONS Preferred Skills/Abilities and Knowledge Experience working in a team-oriented, collaborative environment Experience with Attribution modeling Experience with e-commerce Experience with Adobe Omniture/SiteCatalyst Experience with Adobe Target Experience with Google Adwords Experience with tag management systems Experience with web development Preferred Education Advanced degree preferred (MS or MBA), but not required WORKING CONDITIONS Office environment MDA300 2024-44105 2024 Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life. A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.