Head of Customer Marketing

About the Team:

The Product Marketing and Go-to-Market Strategy team at Axonius brings together the key messaging experts across the company, including product marketing, brand, content marketing, customer marketing, and communications to build, enable, and deliver the core Axonius mission, vision, and differentiation to our customers and prospects through collaboration with the broader marketing, sales, and product teams. We are a distributed team of highly passionate and results-driven individuals that work hard, collaborate like professionals, and enjoy winning together.

About the Role:

As the Head of Customer Marketing, you will be responsible for building, executing, and leading a comprehensive customer advocacy program that strengthens our relationships with existing customers and empowers them to become vocal champions of our brand. You will also lead a team of marketing professionals focused on customer success, retention, and advocacy, aligning closely with Sales and Product teams. Your role will be pivotal in driving customer engagement, building strong relationships, and enhancing our brand's reputation through impactful stories and testimonials.

• Customer Marketing and Engagement:




• Own and execute customer marketing programs to drive customer retention, satisfaction, and advocacy.
• Develop targeted marketing campaigns to nurture relationships, increase retention and expansion opportunities, drive customer loyalty, and create marketing partners.
• Operationalize programs for driving customer advocacy at scale (including referrals, testimonials, references, case studies, and speaking engagements)
• Define and benchmark against key performance metrics for customer marketing initiatives and strategies
• Build a community of fanatic brand advocates




• Team Leadership and Development:




• Build and lead a high-performing team of customer marketing professionals, providing guidance, mentorship, and support to foster individual growth and team success
• Set clear goals and expectations, and establish processes and workflows to ensure efficient and effective execution of customer marketing initiatives
• Foster a culture of collaboration, innovation, and continuous learning within the customer marketing team.

About You:

Are you passionate about making customers successful? Do you delight in building programs for scale and supporting the business through pipeline, community, and customer advocacy? Do you have an entrepreneurial spirit and enjoy setting and crushing professional goals? The following are some of the things we are looking for in this role:

• Education:




• Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred; MBA or equivalent experience is a plus.




• Experience:




• 6+ years of experience in marketing, with a focus on customer marketing, customer advocacy, customer success.
• Demonstrated success in developing and executing successful marketing strategies that drive customer engagement, marketing collaboration, and field support.




• Skills:




• Strong leadership skills, with the ability to inspire, mentor, and motivate teams to achieve common goals.
• Excellent communication and presentation skills, with the ability to effectively convey complex ideas and concepts across diverse audiences.
• Strategic thinker with a data-driven approach to decision-making and problem-solving.
• Self-starter who can help build a program and define the scope and goals strategic initiatives.
• Experience working in a fast-paced, dynamic environment, with the ability to manage multiple priorities and meet tight deadlines.

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