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The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways - from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.
The RoleAspenTech, a market leader in digital transformation for capital-intensive industries, is seeking a dynamic and technically skilled Product Marketing Manager to drive its Industrial Data Fabric & Data Strategy. In this global role, you will develop and execute go-to-market strategies, collaborate with cross-functional teams, and ensure the commercial success of multi-product solutions tailored to key markets and customers.
The Product Marketing Manager will collaborate across teams-product marketing, product management, technical field resources, industry marketing, and market research-to develop and execute multi-product marketing strategies and New Product Introduction (NPI) programs. Ideal candidates will bring 5-10 years of experience in industrial data applications within energy, chemicals, or similar sectors, with hands-on knowledge of implementing and supporting technical solutions.
Your Impact
- Market Strategy & Positioning: Define product positioning, solution messaging, and competitive differentiation for Industrial Data Fabric solutions.
- Sales Enablement: Collaborate with cross-functional teams to create and deliver training materials, presentations, and demos.
- Industry Insights: Understand manufacturing challenges in industries such as oil & gas, chemicals, and other growth sectors to refine strategies and how data-driven approaches can transform industries and companies.
- Go-to-Market Execution: Develop and implement go-to-market strategies for industrial data fabric solutions, ensuring alignment with corporate goals.
- Value Articulation: Translate complex technical features into clear business benefits for stakeholders.
- Content Creation: Produce diverse marketing collateral, including whitepapers, case studies, videos, and customer success stories.
- Event Support: Develop and manage content for conferences, including Aspen Global Conferences and customer presentations.
- Market Research: Conduct research to gather customer insights, identify opportunities, and inform messaging strategies.
- Team Collaboration: Work closely with marketing, product management, and technical teams to align messaging with market dynamics and corporate branding.
- Strategic Analysis: Analyze data-driven decision-making processes in key industries to refine targeting and positioning strategies.
What You'll Need
- Education: Bachelor's degree in a technical discipline is required.
- Experience: 5+ years of proven success in product marketing and go-to-market strategies for data-driven technologies in the industrial sector or related process industries.
- Industry Knowledge: Hands-on experience with industrial data management (Fabrics) and data applications, particularly in energy, chemicals, or related markets.
- Marketing Expertise: Demonstrated success with worldwide marketing campaigns and operationalizing product marketing strategies for advanced digital technologies.
- Skillset: Self-motivated, detail-oriented, and charismatic, with excellent communication, presentation, and analytical skills.
- Technical Proficiency: Ability to translate complex technical capabilities into compelling business value propositions.
- Travel: Willingness to travel up to 15% of the time, including internationally.
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Aspen Technology, Inc.
Jan 06, 2025