Performance Marketing Specialist - Ascent

Within our Ascent team located in Denver, Leprino is seeking aPerformance Marketing Specialistto drive our organization to greater levels of growth and success! We take pride in our vision to be "world's best", it is why we work harder, invest more, and continually innovate. Ascent launched in 2016 with the mission to naturally improve athletic performance and in the last 5 years, Ascent has grown to be a best-in-class sports nutrition brand known for their clean products and partnerships with top athletes. Ascent is a wholly owned subsidiary of Leprino Foods Company, the world's largest producer of mozzarella cheese.

The Performance Marketing Specialist will be a full-time position reporting directly to the Marketing Manager. This will be a key support role for growing Ascent's eCommerce channels including direct-to-consumer, Amazon, and Retail.com with a specific focus in retention marketing for our DTC channel. This person will need to have a strong desire to grow their skillset in eCommerce and digital marketing with willingness to work with external stakeholders to complete projects, both small and large. Additionally, this person will be responsible for partnering cross-functionally with internal teams to include operations, sales, & customer experience.

At Leprino Foods starting compensation for this role typically ranges between $64,000and $76,000. This position has an annual target bonus of5%.

Retention Marketing

• Support and gradually take ownership of Ascent's email marketing channel
• Work with agency to provide feedback on email designs, campaign and flow strategies, as well as retention and loyalty efforts driven through email
• Assist in developing and executing promotional strategies that resonate with customers.
• Strengthen our loyalty and subscription programs to foster long-term relationships.

Direct-to Consumer (DTC)

• Work closely with agencies to optimize ad copy and creative for digital platforms.
• Assist in measurement and tracking of KPIs for paid media in conjunction with the Performance Marketing Manager
• Assist in ongoing web development and conversion rate optimization projects with agency
• Sit on weekly/biweekly calls with agency to support where needed

Reporting & Cross-Functional Collaboration

• Update weekly eComm report to update business performance and financials. Communicate updates to necessary stakeholders.
• Enhance Ascent's eCommerce reporting suite to provide increased visibility into business performance and KPIs
• Assist the CX and Ops team with pertinent issues that arise relating to orders, out-of-stock adjustments and subscriptions for both wholesale and consumer Shopify sites. Troubleshoot if able.
• Assist the wholesale team with any pertinent issues related to affiliate orders and marketing needs.

Amazon

• Review inventory amounts weekly to detect anomoloies in velocities (main focus on whey SKUs)
• Work with agency partner to protect brand listings from 3rd party resellers
• Review Amazon email inbox to monitor account health issues, listing issues, stranded inventory, unfulfillable inventory, etc

Retail.com

• Support miscellaneous needs as Ascent looks to grow on new eComm marketplace channels (e.g. Walmart.com)

You Have At Least (Required Qualifications):

• A Bachelor's Degree in a related field or equivalent experience.
• 1-3 years of experience in digital marketing or eCommerce.
• Excellent problem solver with a passion for using data to form solutions.
• Strong collaboration skills to work effectively with internal teams and external partners.
• The ability to work a weekly 3/2 (office/home) hybrid schedule.

We Hope You Also Have (Preferred Qualifications):

• Basic understanding in measurement of KPIs on ad platforms like Meta, TikTok, and Google.
• Basic understanding of Shopify admin (products, orders, discounts, basic theme code.)
• Digital marketing experience in a related field (Agency, CPG, Nutrition, etc.)
• Experience working with external partners (either client or agency) and giving and/or receiving critical feedback.
• Passion for Sports Nutrition, Sports/Competition, and Fitness.

At Leprino, we embrace and value diversity. We are dedicated to providing equal opportunities and ensuring a workplace free from discrimination based on race, religion, ethnicity, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. We believe that our collective strength lies in our differences and are committed to fostering an inclusive and supportive culture that embraces the unique talents, experiences, backgrounds, and perspectives of every team member. Together, we can achieve greatness by using the power of diversity.

Offering You In Return:

A chance to be part of a global team of individuals passionate about producing and delivering high-quality products that help feed and nourish families around the world. Leprino Foods could not be where it is today without our incredible employees. That is why we share in our success together by rewarding you for your hard work. Hiring great people who are in it for the long run is our goal. Through competitive salaries and bonuses, life, medical/dental/vision coverage, voluntary benefits, employee assistance programs, wellness incentives, tuition assistance, vacation, nine paid holidays, sick time, paid parental leave, annual merit increases, as well as the LFC Profit-Sharing & 401(k) plan. Your impact will be noticed and rewarded, as you seek to further our company, our customers, and one another.

Our Story:

Ascent was created to naturally improve athletic performance and is The Official Sponsor of Hard Work. Ascent launched in 2016 and has continued to bring innovative products to the market, while remaining committed to their high-quality standards and offering products with straight-forward ingredients and nothing artificial. Aligning with the admirable qualities in the athletes that Ascent serves - going the extra mile, completing an extra set and never backing down from a challenge, Ascent pushes for high-quality results, knowing they do not come without hard work. Supported by our parent company Leprino Foods, Ascent will be focused on establishing a lasting brand to help athletes of all levels achieve their goals. Will you join us on our journey?