Senior Copywriter - Williams Sonoma

About the Content Team

WilliamsSonoma, Inc. is the premier specialty, multi-channel retailer of home furnishings and gourmet in the United States. The Creative Team at Williams Sonoma is made up of designers, art directors, writers cookware, social media experts, content creators and visual merchandisers who bring the Williams Sonoma brand to life across all channels and engage with our customers at every touch point. Within that, the Content Team manages organic social, video, editorial, and copy-that's where you come in.

About the Role

The Senior Copywriter will help establish and maintain brand voice and bring it to life through copy across all marketing communications include website, catalog, retail, social, email, and packaging. The successful candidate will be both a strategic brand strategist and an excellent writer. S/he will undertake projects as well as manage and edit other writers. This position reports to the Director, Content.

Responsibilities

• Editorial/Content Page Planning
  
  
  
  • Work with creative partners, including Executive Creative Director and writers to establish needs for each season
  • Work cross-functionally with Merchants, Product Development and Product Information teams to ensure all copy is accurate and compelling
  • Collaborate with Creative, Content, and Brand Marketing teams each season to translate high-level campaigns into editorial, content-driven pages for website
  • Participate in campaign and content brainstorms
  • Outline content pages that can support key product initiatives and collaborations; these may include collection launch content, quotes, actionable tips, how-to guides, and more.
  • Develop briefs describing these pages for the Site and Creative teams to guide design and development
  
  
• SEO Integration
  
  
  
  • Collaborate with SEO and site teams to identify topic opportunities each season
  • Align SEO-driven topic opportunities to planned content pages
  • Incorporate SEO best practices throughout copy while also balancing brand voice
  
  
• Brand Voice Management
  
  
  
  • Drive brand forward with a fresh and approachable voice
  • Create and maintain brand voice and style guides
  • Keep a pulse on the competitive landscape & how other brands are approaching tone and voice across catalog, website, social, and email
  • Regularly update the content team on how the landscape is evolving
  
  
• Copywriting
  
  
  
  • Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice
  • Write upper-level creative copy for all brand communications-specifically website, retail graphics, catalog, and occasionally social and packaging-and ensure that voice and marketing messages are consistent across all channels and align with overall brand strategy
  • Work closely with graphic designers in writing all editorial, headlines and taglines for marketing communications
  • Work with creative partners to ensure all editorial copy, headlines, taglines and home page content are inspirational and compelling
  • Track revisions, manage and obtain approvals for all writing assignments
  
  

Criteria

• Bachelor's degree in English, literature, communications, journalism, marketing or related field
• 7+ years writing experience in a lead copywriting role for an agency or brand (required)
• Excellent creative writing, research and editing abilities
• Highly organized and detail-oriented
• Familiarity with Chicago Manual of Style and AP Style
• Prior experience working on highly recognized, industry-leading brands (preferred)
• Knowledge of food/cooking/entertaining (preferred)
• Knowledge of SEO writing best practices
• Experience working with content management systems and Figma
• Exceptional resourcefulness and ability to find solutions to complex issues
• Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season-and are appropriate for all channels
• Strong interpersonal skills to collaborate with cross-functional partners and ensure copy/voice align with brand strategies
• A commitment to being a self-starter and staying focused in an extremely fast-paced, deadline-driven environment
• Excellent prioritization skills, with ability to handle multiple projects across several seasons/packets/channels
• Experience working with all levels of business partners
• Exceptional teamwork and project management skills
• A creative, positive and flexible attitude
• This role requires being onsite in the Van Ness office Monday through Thursday

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. Our associates are encouraged to bring their authentic selves to work, so they can be their best and achieve their personal and professional goals. We make inclusivity a cornerstone of our culture by welcoming associates with diverse cultures and backgrounds and celebrating them, together. We nurture an open, inclusive environment for all. Our differences-whatever they may be-are valued, explored, and appreciated. Together, we're creating a more just and inclusive company culture where the only criteria for advancement are:

• The quality of our work
• The contributions we make to our teams and the business
• Our ability to lead and connect

We firmly believe that working in a culture focused on diversity, equity, and inclusion (DEI) spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Outside of WSI, we recognize the importance of playing a part in our communities through partnerships, collaborations, and commitments to a more just and inclusive world.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

FOR SF ONLY:

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $85,000 - $90,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.