Senior Designer, Franchise Management

Title: Sr. Designer - PlayStation Studios

Team: Portfolio Strategy & Franchise Management - PlayStation Studios

Location: Open to Remote

Role Overview

As a Senior Designer - Franchise, you will shape the visual and creative execution of PlayStation Studios' franchise development and expansion efforts. This includes establishing and maintaining the visual frameworks for IP and franchise bibles and guidelines, creative pitch materials, and internal design collateral. By collaborating closely with game studios, marketing, product management, and external partners, you will ensure that each franchise extension remains authentic, cohesive, and strategically aligned with PlayStation's iconic IP.

Key Responsibilities

Design & Creative Direction

• Develop and maintain IP bibles: Create and update comprehensive IP and brand resources that establish visual standards and ensure consistency across games, merchandise, and media. Partner with franchise development teams to craft style guides and creative direction documents that accurately reflect the brand's essence, enabling partners to produce products and experiences that resonate with target audiences.

• Design compelling pitch materials and collateral: Produce high-quality presentations, internal documents, and visual aids to communicate creative strategies, brand positioning, and future roadmaps effectively.

Brand Integrity & IP Stewardship

• Act as a brand guardian: Uphold the authenticity and quality of PlayStation Studios' IP and franchises by reviewing and refining creative assets, ensuring they align with core brand principles.

• Monitor brand consistency: Collaborate with internal teams and external partners to maintain brand integrity, offering guidance and approvals to ensure every extension reflects the franchise's established vision and identity.

Cross-Functional Collaboration

• Partner with studio teams: Work closely with developers to understand their creative goals and translate them into cohesive franchise materials that complement the player experience.

• Align with marketing and product management: Contribute to the development of market-facing materials and product strategies, ensuring a strong, unified brand presence across all platforms and channels.

• Engage with external partners: Provide direction and feedback to licensees, media partners, and other stakeholders, helping them produce franchise extensions that are both innovative and true to the IP.

Innovation & Internal Support

• Support internal design initiatives: Assist in creating internal resources, presentations, and frameworks that support the Franchise Management team's strategic objectives and creative vision.

• Foster a culture of innovation: Encourage fresh ideas, experiment with new visual approaches, and continually elevate the creative standards, ensuring the brand remains at the forefront of the industry.

Qualifications

• Proven experience in a senior designer or art director role within the entertainment industry.

• Strong background in IP and brand development, including multi-channel and cross-media adaptations.

• Demonstrated expertise in crafting creative assets for licensing, merchandising, and entertainment experiences.

• Proficiency in maintaining brand integrity and ensuring visual consistency across diverse mediums.

• Exceptional creative thinking, communication, and presentation skills.

• Ability to inspire and collaborate effectively with cross-functional teams.

• Passion for innovation, pushing creative boundaries, and engaging audiences through visually compelling storytelling.

This role provides a unique opportunity to influence and elevate the creative direction of PlayStation Studios' most iconic franchises. If you are a visionary designer with a passion for gaming, entertainment, and building compelling brand narratives, we encourage you to apply.