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Customer Insights Mgr

Evergy
remote work
United States, Missouri, Kansas City
Jan 17, 2025
Job Description

JOB TITLE: Customer Insights Manager

REQUISITION: PUB000A

DEPARTMENT: Marketing Communications - Kansas City Headquarters

LOCATION: Kansas City, MO

PAY RANGE: Customer Insights Mgr I: $52,700 - $65,900

Customer Insights Mgr II: $64,500 - $80,600

Sr Customer Insights Mgr: $72,900 - $97,200

Scheduled Work Hours: Monday - Friday 8:00 a.m. - 5:00 p.m. Job may require additional hours as required. Current Hybrid Approach: Monday & Friday: remote work, Tuesday, Wednesday, Thursday: in-office work

Summary of Primary Duties and Responsibilities:

Are you passionate about understanding what makes customers tick? As our Customer Insights Manager, you'll dive deep into customer data to uncover valuable insights that drive our business forward. You'll be the bridge between our customers and our strategic decisions, working closely with marketing, product development, and customer service teams. You'll be responsible for collecting and analyzing customer data from primary, syndicated and third-party sources to understand customer needs and behaviors. Collect and analyze customer data, prepare detailed reports and presentations to communicate insights to stakeholders. Conduct market research to understand trends and preferences, monitor customer feedback to identify areas for improvement, and help drive business decisions.

* Employ methods such as quantitative surveys, consumer/user panels, in-depth interviews, and focus groups

* Summarize and communicate analyses of research studies and findings

* Provide insights to evaluate current programs/strategies, and to aid in the development of future programs/strategies

Major responsibilities include, but are not limited to:

* Market Research: Lead exciting qualitative and quantitative research projects to stay ahead of market trends and customer preferences.

* Data Analysis: Gather and analyze customer data from surveys, feedback, and usage patterns to paint a clear picture of our customers.

* Customer Profiles/Segmentation: Create and maintain detailed customer profiles to better understand their needs and behaviors.

* Collaboration: Partner with marketing, product development, and customer service teams to turn insights into action.

* Customer Satisfaction: Keep a pulse on customer feedback and pinpoint areas for improvement.

* Industry Knowledge: Stay informed about our peers' strategies and market positioning to help shape our business decisions.

Education and Experience:
* Bachelor's degree in research, psychology, business administration or a related field
* The ideal candidate will have 5-7 years of experience in customer insights, market research, or a related field
* Proven track record of using data to drive business decisions
* Experience in the utility sector is a plus
* Background includes both quantitative and qualitative research, analysis and reporting of research results

Skills, Knowledge, and Abilities:
* Leadership skills with the ability to inspire and collaborate across teams.
* Juggling multiple research projects with ease and meeting deadlines.
* Turning complex research findings into clear, actionable insights.
* Proficiency with survey software (Qualtrics), Excel, and PowerPoint. Power BI experience is a bonus.
* Strategic thinking with a customer-focused mindset.
* Excellent presentation and written skills. Position requires internal presentations to executive staff, as well as to cross-functional teams

Licenses, Certifications, and/or Testing:
Successful candidate must possess and maintain a valid driver's license.

Working Conditions:
* Office environment with both in-office and remote working conditions.
* Opportunity to make a real impact on our business decisions.
* Collaborative and supportive team culture.

Evergy has a clear mission - To empower a better future. Evergy chooses to live this mission by valuing People First. We know that to lead the responsible energy transition and provide affordable, reliable, and sustainable service to our customers and communities, we need a team with a variety of backgrounds, perspectives and skills. So, our goal is to be a diverse workforce that is representative of the communities we serve. We are committed to celebrating diversity and building a team where everyone - regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status - has a voice and can bring their best every day. We know that the more diverse and inclusive we are, the better we will be. Evergy is proud to be an equal opportunity workplace and is an affirmative action employer.

Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Work Locations :
1KC - Missouri HQ - Floor 30
One Kansas City Place 1200 Main St
Kansas City 64105
Job : Customer Care/Customer Service
Shift :
Unposting Date : Jan 31, 2025
Applied = 0

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