Brand Manager - Columbus/Atlanta, GA

W.C. Bradley Co.
United States, Georgia, Columbus
1017 Front Avenue (Show on map)
Jan 22, 2025
Job Summary The Brand Manager will oversee the strategic development and execution of marketing plans to build brand equity, drive customer engagement, and achieve business objectives. This role requires a deep understanding of each brand in our portfolio, ensuring that every initiative aligns with the unique identity, voice, and values of each of our brands. Duties and Responsibilities Develop and implement comprehensive brand strategies to achieve business goals and enhance market positioning for our portfolio of brands. Collaborate with cross-functional teams, including product development, trade marketing, creative, and sales, to ensure brand consistency across all touchpoints. Manage brand budgets, ensuring optimal allocation of resources to maximize ROI. Develop and execute go-to-market strategies, including new product launches, ensuring successful market entry and consumer adoption. Analyze market trends, consumer insights, and competitive landscapes to inform brand strategies and identify growth opportunities. Oversee the development of marketing campaigns, including advertising, social media, digital content, email & SMS and experiential activations. Ensure all brand communication adheres to established guidelines and resonates with target audiences. Partner with internal and external creative teams to produce high-quality, innovative marketing materials. Track and evaluate campaign performance, using data to refine strategies and improve outcomes. Serve as the brand champion within the organization, advocating for brand values and priorities in all decision-making processes. Qualification Requirements Education: Bachelor's degree in marketing, Business Administration, or a related field. Experience: 5+ years of experience in brand management or a similar role, preferably within the consumer goods or outdoor cooking industries Knowledge, Skills and Abilities Proven ability to develop and execute successful brand strategies. Strong understanding of brand and marketing principles, consumer behavior, and market research. Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment. Exceptional communication and presentation skills. Data-driven mindset with experience analyzing and interpreting marketing metrics. Physical Requirements Normal Working environment For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify. *The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.* Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business. Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA 31902.