MAGAZINE MARKETING AND SUBSCRIPTION MANAGER - 64877

Executive Service

For more information, visit the link below:
https://www.tn.gov/content/dam/tn/environment/job-announcements-/executive-service/00009694_tsp_marketing_sub_mgr_mrge_tdec-job-opp-es.pdf

Who we are and what we do:

The Department of Environment and Conservation exists to enhance the quality of life for citizens of Tennessee and to be stewards of our natural environment. We foster a work environment that's inclusive as well as diverse, where our people can be themselves. Every idea and perspective is valued so that our culture reflects the people we serve. Our department is committed to providing a cleaner, safer environment that goes hand-in-hand with economic prosperity and increased quality of life in Tennessee. We deliver on our mission by managing regulatory programs that maintain air, water, and soil quality standards while assisting businesses and communities in areas ranging from recreation to waste management. We manage the state park system and programs to inventory, interpret, and protect Tennessee's rich natural, historical, and archaeological heritage. From its beginning in 1937, Tennessee State Parks were established to protect and preserve Tennessee's unique natural, cultural, and historic resources. The public interest has also been served by a variety of benefits for citizens and communities produced by our state park system, promoting stronger communities and healthier citizens across the state through diverse resource-based recreation while conserving the natural environment for today and tomorrow - preserving authentic Tennessee places and spaces for future generations to enjoy. As stewards of the resources in our parks, we seek to manage Tennessee's state parks to preserve and protect valued resources and provide a balance of services and benefits for the enjoyment of the people.

How you make a difference in this role:

The Tennessee Conservationist magazine seeks an experienced and results-driven Marketing and Subscription Manager to oversee and execute marketing strategies aimed at driving magazine subscriptions and audience engagement. The ideal candidate will possess expertise in digital and traditional marketing techniques and a passion for growing brand awareness and enhancing customer loyalty.

Job Overview:

This position is key in managing circulation software, envisioning and launching marketing initiatives, and analyzing performance metrics to increase subscriber acquisition, retention, and overall growth.

Key Responsibilities:

• Develop and implement integrated marketing strategies to increase magazine subscriptions, renewals, and overall customer engagement.
• Enter, monitor, and analyze subscription data to assess the effectiveness of campaigns and adjust strategies accordingly.
• Lead the planning and execution of promotional events.
• Work to resolve subscription issues and improve overall customer satisfaction.
• Manage and build partnerships to expand subscription reach. 6. Manage fiscal, USPS, and sales tax accounts

Minimum Qualifications:

Bachelor's degree in marketing, Communications, Business, or a related field (or equivalent experience).

Required Experience:

• Minimum of 2 years of experience in marketing, with a proven track record in developing and executing successful marketing campaigns that drive subscriptions and customer engagement.
• Strong proficiency in digital marketing tools, social media platforms, CRM systems, and email marketing software.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong project management skills and the ability to work independently and as part of a team.
• Creative, upbeat thinker passionate about precision, customer service, magazine publishing, and continuous learning.

Pursuant to the State of Tennessee's Workplace Discrimination and Harassment policy, the State is firmly committed to the principle of fair and equal employment opportunities for its citizens and strives to protect the rights and opportunities of all people to seek, obtain, and hold employment without being subjected to illegal discrimination and harassment in the workplace. It is the State's policy to provide an environment free of discrimination and harassment of an individual because of that person's race, color, national origin, age (40 and over), sex, pregnancy, religion, creed, disability, veteran's status or any other category protected by state and/or federal civil rights laws.