Product Marketer II

Cox
$86,600.00 - $129,800.00 / yr
parental leave, paid time off, paid holidays, sick time, flex time, 401(k)
United States, New York, Lawrence
Jan 31, 2025
If you want to be a part of a dynamic, creative marketing team that develops high-impact strategic marketing programs that motivates sales, engages clients and delivers results - then this is the role for you! Product Marketer II will be a part of a highly dynamic team responsible for the strategy, execution and activation of marketing campaigns that drive sales and product usage. The Product Marketer II will be responsible for product positioning, messaging, lead generation and developing engaging marketing programs that will reach the intended target audience for each product to drive awareness and an increase in sales revenue. This role will also create compelling resources to educate sales and support teams to advance product sales and be the champion for new product innovations. This is a highly collaborative role, and the Product Marketer II will work lockstep with stakeholders in Marketing, Product, Sales, Business Operations, and external marketing agency teams to implement a product marketing plan that effectively builds positive brand awareness, supports lead generation, enables sales, and drives product usage. Product Marketer II will strive to be the expert on their designated products, the dealer market, target markets, and competition and can translate this knowledge into supporting the development of high-impact content and marketing campaigns that clearly communicate the value of our solution. Successful candidates will be creative, collaborative, detail-oriented, out of the box strategic thinkers, who possess the ability to manage and complete multiple projects within multiple timelines What You'll Do Collaborates with Product and Marketing stakeholders to plan product lead generation, awareness and utilization campaign programs Plays a vital role in developing and supporting campaign messaging and executing targeted strategic marketing plans and assists on new product releases and/or capability introductions; Program development and execution includes email communications, presentation decks, webinars, social and digital media content creation. Maintains and identifies resources to improve communications with existing and potential customers, including webinars, white papers, one-sheets, website content and case studies. Keeping a client-first mindset, delivering content that leaves a strong impact and encourages engagement. Works with cross functional teams to develop a deep understanding of the product functionality and contributes to the creation and execution of marketing campaigns to drive product and feature adoption. Assists with analysis and understanding of customer segments for effective marketing impact Participates in market research activities and gathers data and trend information to support business cases and competitive analysis. What's In It for You? Here's a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Comprehensive healthcare, with multiple options for individuals and families. Generous 401(k) retirement plans with company match. Professional development and continuing education opportunities. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Extra perks like pet insurance, employee discounts and much more. Who You Are/Qualifications Minimum: Bachelor's degree in related discipline and 2 years of related experience. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years of experience in lieu of a degree. Proven history of creating effective marketing programs. Experience working with or supporting sales and marketing initiatives. Resourceful and motivated to support marketing strategy and execution in a fast-paced environment, working with a wide range of stakeholders Excellent writing skills; able to develop effective messaging for a variety of communication vehicles. Experience developing collateral and other resources Strong project manager with excellent time management and project prioritization skills. Flexible in a fast-paced setting with competing and ever-changing tasks. Must have a sense of urgency and strong work ethic and be able to work calmly under multiple deadlines. Positive attitude, able to work effectively in both a collaborative and independent manner. Excellent organizational skills with a strong attention to detail Proficiency with MS Office (Word, Excel, PowerPoint), Salesforce, Power BI Join the Cox family of businesses and make your mark today! USD 86,600.00 - 129,800.00 per year Compensation: Compensation includes a base salary of $86,600.00 - $129,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. About Cox Automotive At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! About Cox Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.