New

Consumer Insights Manager

Staffmark Group
$67.00-$67.00
paid time off, paid holidays, 401(k)
United States, New Jersey, Ridgefield Park
Jan 31, 2025
Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Ridgefield Park, NJ. Consumer Insights Manager Top Skills: Market Research Analytical Communication Summary: Partners with relevant business teams to provide an understanding of Consumer usage and behaviors across their Consumer Experience Journey for assigned business. Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities. Gather and analyze consumer data and support cross-functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives. Analyze CRM dashboards to improve the quality of CRM programs. Responsibilities: Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights. Independently manage most research, with support and guidance from the manager on more complex studies. Gather and analyze secondary data sources to address business issues. Research to understand and predict consumer behavior, e.g. Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc. Quantitative: brand health research. Concept tests, usage & attitude studies, post-purchase, etc. Manage the full scope of Research Projects including: Deeply understand business issues and specific questions to address them. Develop a comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in. Determine and recommend the best research methodology to address business questions. Identify the best vendor through the appropriate RfP process (multi-vendor proposal review). Help negotiate best price with vendor(s) and manage internal finance process approvals. Manage research vendor from research design (including sample, questionnaire, discussion guide), fieldwork, analysis, reporting, and presentation delivery; ensuring data accuracy throughout study. Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts. Deliver strong learning, in a story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines. Requirements: Bachelor's degree in business administration, marketing, product management, sales, or related field. 5-8 years of experience in market research, marketing, trade marketing, product management, sales, or related fields - analyzing consumer data and providing insights that drive business, including research methods and statistics. A mix of Client and/or agency side experience. Electronics / Mobile Industry research experience is very strongly preferred; otherwise, must-have consumer packaged goods (CPG) research experience. Capable of running own research using DIY tools. Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues Very well-versed & eager to learn - able to produce excellent research results & analyses Electronics / Mobile Industry research experience STRONGLY PREFERRED. Otherwise, must have consumer packaged goods (CPG) research experience. Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more! The base pay range above represents the low and high end of the base compensation range we reasonably expect to pay for this position. Actual base compensation will vary and may be above or below the range based on various factors including, but not limited to, geographic location, actual experience, and job performance. This job posting is not a promise of any specific pay for any specific employee. The range listed is just one component of the total compensation package for our employees. Based on the details of your position, we provide a variety of benefits to our employees, including medical, dental, and vision plans, pre-tax savings plans, pre-tax parking and commuter plans, supplemental health and welfare plans, a retirement savings plan, an employee assistance program, pet insurance, and paid holidays. Other rewards may include short-term incentives and paid time off. After you have applied, download our Staffmark Group WorkNOW App to receive real-time job offers and apply for additional opportunities. You can download it from the App Store or get it on Google Play. About Staffmark Staffmark is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact your local branch. Staffmark is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment. All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.