Content Marketing Specialist

Job Description

We have an exciting opportunity for a Content Marketing Specialist at UL Research Institutes, based in our Evanston, Illinois, office. This is a hybrid role, two days a week in office.

The Content Marketing Specialist is responsible for supporting the creation and deployment of content for marketing campaigns-ensuring the delivery of engaging, high-quality content that drives audience engagement and lead generation. This role requires a blend of creativity, analytical skills, and project management skills to produce and deploy impactful, high-quality content aligned with organizational goals. Collaborating with cross-functional teams, the Content Marketing Specialist ensures consistency in messaging and enhances the organization's digital presence through innovative and data-driven content strategies.

UL Research Institutes:

At UL Research Institutes (ULRI), we expand the boundaries of safety science to create a more secure and sustainable world. For more than a century, we have studied the unintended consequences of innovation, designed solutions to mitigate risk and shared our findings with academia, scientists, manufacturers, and policymakers across industries. We identify critical safety and sustainability issues, asking the tough questions because we believe a safer world begins with knowledge.

Build a safer, more secure, and sustainable future with us. Join us and work with our teams who conduct the research required to produce that knowledge and put into practice.

What you'll learn and achieve:

As the Content Marketing Specialist, you will play a key role in the rapid growth of UL as you:

• Create compelling content across multiple platforms and types, including blogs, emails, videos, infographics, and web pages, tailored for various audiences and personas.

• Support and execute upon content marketing strategies that align with business objectives and audience needs.

• Ensure all content is optimized for different channels (e.g., SEO for blogs, CTA best practices for emails) and meets performance goals.

• Collaborate with stakeholders across research institutes and offices to align on content objectives and share marketing campaign deployment plans and results.

• Partner with digital, design, and social media teams to ensure content is visually engaging, optimized for SEO, and deployed across appropriate channels.

• Track content performance metrics (e.g., engagement rates, open rates, downloads) to measure success and inform future content creation.

• Leverage data-driven insights to optimize content, adjusting messaging, format, or structure to improve performance.

• Assist in delivering against the organization's content calendar to ensure timely and consistent delivery of high-quality materials.

• Translate complex or technical concepts into compelling stories for non-technical audiences.

• Stay updated on content marketing trends and emerging tools to ensure strategies remain fresh, relevant, and innovative.

• Perform other duties as directed.

What you'll experience working at UL Research Institutes: We have pursued our mission of working for a safer, more secure, and sustainable world for nearly 130 years, embedding conscientious stewardship into everything we do.

• People: Our people make us special. You'll work with a diverse team of experts respected for their independence and transparency and build a network, because our approach is collaborative. We collaborate across disciplines, organizations, and geographies to build the global scientific response that today's global challenges require.

• Interesting work: Every day is different for us here. We see what's on the horizon and use our expertise to build the foundations of a safer future. You'll have the opportunity to push the boundaries of human understanding as part of a team working to advance the public good.

• Grow and achieve: We learn, work, and grow together through targeted development, reward, and recognition programs.

• Values. Four core values guide our work: collaboration, respect, integrity, and beneficence. By living our values, we inspire the trust essential to fulfilling our mission and foster the partnerships that enable us to pursue a beneficent future in which we all can thrive.

• Total Rewards: All employees at UL Research Institutes are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans and a generous 401k matching structure of up to 5% of eligible pay. Moreover, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you may be able to discuss flexible working arrangements with your manager. We also provide employees with paid time off, including vacation, holiday, sick, and volunteer days.

What makes you a great fit:

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes:

• Exceptional writing, editing, and storytelling skills.

• Strong understanding of digital marketing principles and content optimization techniques.

• Proficiency in content management systems (e.g., WordPress), social media platforms, and analytics tools (e.g., Google Analytics, LinkedIn Analytics, SEMRUSH, Meltwater).

• Familiarity with customer relationship management (CRM) systems and marketing automation tools.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Analytical mindset with the ability to interpret data and adjust strategies accordingly.

• Creativity and adaptability to craft content for diverse platforms and audiences.

• Strong collaboration and communication skills to work effectively with cross-functional teams.

• Detail-oriented with excellent organizational skills

• Demonstrated ability to develop engaging content across mediums and for various stages of the audience journey.

Professional education and experience requirements for the role include:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• 4 years of experience in content marketing, digital marketing, or a similar role.

• Experience with non-profit or purpose-driven marketing is a plus.

• Knowledge of video production, multimedia content creation, and graphic design tools (e.g., Canva, Adobe Creative Suite) is preferred.

• Experience with selecting and managing visuals to enhance messaging.

About UL Research Institutes and UL Standards & Engagement

UL Research Institutes and UL Standards & Engagement are nonprofit organizations dedicated to advancing safety science research through the discovery and application of scientific knowledge. We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies. We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.

Our affiliate, UL Solutions, stands alongside us in working for a safer and more sustainable world. UL Solutions conducts testing, verification and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools, for customers around the world.

To learn more, visit our websites UL.org and ULSE.org.

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