Sr. Integrated Marketing Manager

T-MOBILE USA, Inc.
$109,200 - $196,900Corporate Bonus Target: 20%
life insurance, vision insurance, flexible benefit account, paid time off, paid holidays, tuition assistance, 401(k)
United States, Washington, Bellevue
3617 131st Ave Se (Show on map)
Feb 07, 2025
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! * This position will be located in Bellevue, WA. This is not a remote role, we are a hybrid environment requiring at least 3 days a week in office. As a Senior Integrated Marketing Manager, you will be a leader on the integrated brand marketing team, partnering closely with brand strategy, product marketing, social, creative and partnerships to develop and drive best-in-class 360 GTM strategy and campaign execution for key brand moments and launches. You will manage integrated brand marketing strategy and campaigns in T-Mobile's new brand division, ensuring strategic and creative excellence across brand planning, strategy and campaign execution to achieve customer growth, engagement and loyalty. Our ideal candidate is a passionate and accomplished marketer who possesses sharp strategic and creative instincts, experience demonstrating short-and long-term effectiveness and efficiency, and a proven ability to inspire and empower teams to achieve together. Responsibilities Leads strategy as it relates to integrated campaigns, go-to-market strategy, customer acquisition, social and digital content strategy, partnerships, user experience and more. Translates data, analytics and consumer into executable marketing plans that deliver on brand and business objectives and improve performance. Develops marketing strategies and manages integrated campaigns that deliver to commercial and brand priorities, and include campaign objectives, target audiences, tactics, key messaging, creative needs and timelines. Establishes strong partnerships with cross-functional partners including Creative, Product Marketing, Marketing Analytics and Insights, Media, Retail, CRM, Product Management and Business Development. Partners closely with brand strategy, internal creative teams and agencies to create world-class communications and social-first campaigns that speak to core target audiences. Works closely with working teams and leadership across both brand and commercial functions to align campaign plans and priorities, and orchestrates resources to bring plans to market on time and on budget. Demonstrates the effectiveness and efficiency of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics. Presents ideas and a strategic vision to senior executives. Experience 8+ years of experience in brand marketing and strategy, developing and managing developing integrated marketing programs for a beloved consumer brand. Track record of ideating and creating meaningful and impactful consumer messaging and communications. Proven experience positively impacting awareness, perception and engagement in consumer campaigns, especially in social-first channels. Proven track record of owning decision-making and execution for large, complex projects across multiple teams and business/product areas. Demonstrated thought leadership and ability to influence direction and strategy at the working, partner and executive level. Experience managing large budgets, with a focus on ensuring efficient and responsible spend that drives brand and business goals Skills** Thinks broadly, outside of the box; creative and innovative in their thinking. Creative problem solver and solutions provider. Comfortable and effective working in a cross-functional, matrixed organization. Able to build trust and strong cross-functional relationships across an organization to achieve common goals. Strong business acumen; incorporates overall objective in developing strategy and decisions. Strong project management skills; proven history of balancing multiple projects simultaneously and driving projects from start to finish. Ability to deal with uncertainty and ambiguity, and lead in an environment with rapidly changing priorities. Decisive leader who can move the business forward quickly while balancing time, cost, and quality. * At least 18 years of age * Legally authorized to work in the United States Base Pay Range: $109,200 - $196,900 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here. At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.