Marketing Director

Discover the opportunity to join Baker College, honored as one of the 2024 Best and Brightest Workplaces in West Michigan, Metro Detroit, and Nationally.

Are you a visionary marketing leader ready to make a lasting impact? Baker College is seeking a dynamic, results-driven Marketing Director to craft and execute powerful strategies that elevate our mission, enhance our reputation, and drive meaningful engagement.

Bring your marketing talents, passion, and expertise and help grow the future of our brand and directly impact student success, alumni engagement, and community outreach.

In this pivotal role, you'll: Develop and execute dynamic marketing strategies that drive enrollment, retention, and lifelong learning. Leverage data-driven insights to optimize campaigns and showcase measurable campaign success. Collaborate across teams to ensure cohesive branding and communication across all channels. Join a talented marketing team, fostering creativity, growth, and collaboration.

If you're a results-oriented marketing professional with 7-10 years of experience and a proven track record of thought leadership in higher education or a related field, we want to hear from you. At Baker College, you'll be at the forefront of marketing innovation, working with cutting-edge tools like AI, Google Analytics, and top CRM and communication platforms to elevate our mission.

Bring your vision, leadership, and creative energy to Baker College, and help us make a lasting impact.

Apply today to become a cornerstone of our marketing excellence.

At Baker College, we're on a mission to transform education with a Student-First philosophy. Our President's vision is dedicated to creating an environment where students, faculty, and staff flourish. Join us in cultivating a culture of belonging and engagement, where every individual is valued and appreciated.

The successful candidate will believe in and support the student-first philosophy while contributing to the overall success of Baker College, and acting as a positive role model and brand ambassador on and off campus.

The full position description is available for your review online - Marketing Director

ABOUT BAKER COLLEGE:

Founded in 1911, Baker College is committed to embracing technology, sparking innovation, and fostering a supportive learning environment where students can get the real-world knowledge, skills, and experiences they need to pursue the life and career they want. Each of our six campus locations is special, with a unique culture, collection of academic programs, and landscape.

Baker College is an independent, private, non-profit institution that grants associate, bachelor's, master's, and doctoral degrees on campuses across Michigan and online. Our student-first philosophy is the cornerstone of our institution-it is our compass, guiding us and keeping us on course, ensuring that our students and their success are always our main priority. Our dedication to the success of our students ensures that we will all go

Further Together!

Please visit Baker College Careers Page for more information.

TITLE IX NON-DISCRIMINATION POLICY:

Baker College prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. The notice of nondiscrimination is located in the Baker College Title IX Policy.

The ideal candidate is required to hold a bachelor's degree in marketing, communications, business administration, or a related field. An advanced degree such as an MBA, MA, or equivalent is strongly preferred. Candidates should have a minimum of 8-10 years of progressive leadership experience in marketing and communications, demonstrating a proven track record of delivering measurable results. Experience in higher education or a similarly complex organization is strongly preferred.