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Marketing Manager

Crain Communications
remote work
United States, Michigan, Detroit
Mar 13, 2025
Description

As Crain Homes' Marketing Manager, you'll be our brand's storyteller across all platforms. You'll craft engaging daily content for Instagram and other social media, manage targeted ad campaigns, and maintain a cohesive marketing calendar. Your role involves creating a consistent brand narrative through our website, newsletters, and CRM system. You'll ensure every client touchpoint reflects Crain Homes' unique voice and values, weaving our story into every interaction and campaign.

Day to Day:

Marketing calendar: The primary responsibility for this role will fall within the area of organizing and planning for communication and distribution around the brokerage. This includes things like:

Managing the marketing calendar -fulfilling print and digital campaigns periodically.

Draft and plan content for all important dates, including company birthdays, anniversaries and other tentpole moments for the company.

Daily social media activity: This mainly involves using Instagram and TikTok, while occasionally engaging on LinkedIn. Usually this is 1 post every morning and a few click-through stories.

Having experience in mobile photo/video work, some experience in CapCut or similar is preferred

Maintain a library of curated work: Marketing assets, brand/agent collateral, and digital designs are maintained and expanded in our Canva dashboard, which serves as a central hub for most recurring marketing materials.

Print and digital design: Create and submit monthly and quarterly brokerage advertisements while adhering to industry regulations and maintaining brokerage brand standards. We appreciate a keen eye for detail and a collaborative approach to feedback and revisions.

Skills & Responsibilities:

A positive energy that's contagious - Someone who can inspire and motivate others while fostering collaboration.

Social media- Create, schedule, collaborate with the team, and manage engaging content across all platforms to grow our online presence and connect with the community.

A proactive problem solver - Maintain strong attention to detail and stay ahead of deadlines.

An understanding of budget management - Maximize resources and be able to create a workflow with our accountant for efficient budget reporting.

Proficiency in design tools - Use Canva, Adobe Creative Suite, social media platforms, social publishing tools, and email marketing software effectively.

Tech savvy - Someone who can teach help coach our agents on the latest in social media and other digital channels.

About Crain Communications:

Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today's business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com.

Environmental Demands

Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. Employee work location is subject to change.

  • An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
  • A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC.
  • A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval, subject to change.
  • Employees who live within a reasonable commute distance from a Crain office are expected to work on-site 3 days per week.

Many positions will also include work done in "the field." Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting but are subject to change as a role evolves. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.

Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required. Work schedule and travel requirements are subject to change as a role and needs evolve over time.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change.

Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work-exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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