Manager, Media Optimization

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Hybrid - Ewing, NJ

We are looking for a driven, and creative Manager, Media Optimization & Growth Marketing, with a strong background in paid media to lead and optimize paid advertising campaigns across various channels. In this role, you'll oversee acquisition channels, manage campaigns alongside our agencies, collaborate with the design/content team to develop ads, and help fuel our next phase of growth. You will be responsible for executing and reporting out on campaign performance, managing large budgets, and partnering with internal and external teams to deliver impactful campaigns. This role offers the opportunity to develop strong vendor relationships and become a thought leader in driving media excellence with robust on-going media optimization. This role will report to the Senior Manager, Growth Marketing and will work primarily on the Hero Cosmetics business.

Accountabilities and Responsibilities:

• Media Optimization

  • Develop and implement data-driven optimization strategies to maximize performance across paid search, social media advertising, video and potentially other digital channels.

  • Oversee and optimize media campaigns for assigned brands or product categories, ensuring they deliver marketing objectives.

  • Create and manage reporting docs and presentations to Senior Leaders and Executives, including monthly scorecard.

• Foster Collaborative Media Excellence

  • Collaborate with the Senior Manager on media vendor management, communication, and data analysis, fostering strong and productive relationships.

  • Partner effectively with cross-functional teams (creative, brand) to ensure media efforts align with broader marketing goals.

  • Champion a culture of experimentation by developing rigorous testing frameworks that deliver significant learnings and continuous improvement.

  • Develop and maintain the monthly evergreen ad calendar, providing clear briefs and collaborating with the design team on creative concepts.

  • Lead and maintain strong relationships with media vendors and agencies, fostering clear communication and collaboration for optimal campaign performance.

• Drive Campaign Success with allocated budget.

  • Manage and lead the execution of evergreen and product launch campaigns, collaborating seamlessly with internal and external partners.

  • Analyze and optimize campaign performance in platform regularly (weekly/monthly), extracting actionable insights to inform future strategies.

  • Strategically allocate and scale large monthly budgets across various online channels, including SEM, paid social and video, maximizing return on investment (ROI).

  • Manage and forecast national media budgets on a monthly and yearly basis, ensuring efficient resource allocation.

  • Work with Senior Manager and finance counterparts monthly to gather invoices, update budget tracker and ensure media dollars are spent in full.

Education & Experience:

• Bachelor's degree or equivalent practical experience.

• 5+ years of experience in performance marketing, ideally with hands on experience managing paid social and search campaigns.

• 5+ years of relevant work experience in an analytical role.

Skills and Competencies:

Technical Skills

• Familiarity with various advertising platforms like Search Engine Marketing (SEM), social media advertising (e.g., Meta Ads, TikTok Ads), and potentially other video/audio channels.

• Proficiency in using campaign management tools and platforms specific to the advertising channels.

• Ability to interpret campaign data from various sources, including ad platforms, web analytics tools, and marketing automation platforms. Adept at using data visualization tools to present insights effectively.

• Familiarity with relevant MarTech tools that can be used to optimize campaigns, such as A/B testing tools, marketing attribution platforms, and social listening tools.

• Able to manage multiple campaigns simultaneously, prioritize tasks effectively, and meet deadlines.

• Financial acumen with the ability to manage and scale large digital advertising budgets across various channels.

• Ability to create clear and concise reports and presentations that effectively communicate campaign performance and insights to both technical and non-technical audiences.

Leadership Skills

• Heavily focused on hitting KPIs while being mindful of our brand and user experience.

• Digitally minded, but interested in and excited to work across multiple mediums and channels.

• Excellent communication and presentation skills, with the ability to speak fluently with both technical and non-technical stakeholders.

• No challenge is too big or small. You're equally an executor and can go deep into the details, but also can drive big picture strategy.

• Experience managing conflict in matrixed cross-functional team environment.

#piq #LI-Hybrid

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/