Digital Communications Strategist
Job Summary Please note: The position will be eligible for a hybrid work schedule with onsite work being performed at the UCSF Parnassus Heights campus. 4 days onsite.
The Digital Communications Strategist is responsible for managing UCSF Dentistry's digital presence to increase visibility among key audiences and advance strategic objectives across the research, education, patient care and public service mission areas. The Digital Communications Strategist will bring significant experience conceptualizing, creating, distributing and measuring engaging content across a range of digital channels, including web, social and email. A member of the school's marketing and communications team, they will play a key role in the continuous improvement of UCSF Dentistry's communications and marketing efforts through metrics tracking, exploration of new technologies and testing of new digital communication approaches.
The successful candidate will be tech savvy, proactive, curious and analytcial with strong writing skills, attention to detail and creative capabilities. Drawing on their experience in similar roles, they will expertly determine the appropriate mix of content assets, such as feature stories, blogs, graphics, website content, landing pages, video and audio, needed to connect with the target audience and showcase the UCSF Dentistry brand. This role will collaborate with the marketing and communications team, school leadership, academic program partners and campus and health system partners to ensure all campaigns and content are aligned with strategic priorities, on-brand, and optimized for audience engagement.
Candidates will be asked to demonstrate a track record in developing successful digital strategies, provide content examples and complete an assignment as part of the interview process. The final salary and offer components are subject to additional approvals based on UC policy. Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement. The salary range for this position is $98,300 - $154,300 (Annual Rate). To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html Department Description UCSF School of Dentistry
MISSION: Excellence in patient care, education, discovery and service
VISION: Advancing health for all
VALUES: Through our values, we demonstrate PRIDE in all that we do: Professionalism, Respect, Integrity, Diversity and Excellence
Founded in 1881, UCSF School of Dentistry is a leading institution of oral and craniofacial health. Our community of faculty, staff, learners and alumni are devoted to training the next generation of clinicians and scientists, conducting groundbreaking research to improve health and delivering excellent dental and oral health care to patients and the community. Our degree and residency programs are considered among the top in the nation, and are distinguished by the unique mix of clinical, research and community service experience they offer. Our research enterprise is world renowned and is the leader among dental schools nationwide in research funding, consistently ranking #1 in NIH funding for nearly 30 years. Patient care is a core component of our mission. Faculty, resident and student providers deliver outstanding care through UCSF Dental Center, which sees over 120,000 patient visits per year, as well as numerous locations in the community, including those focused on underserved and vulnerable populations.
Learn more about UCSF School of Dentistry's education, research, patient care and public service programs at dentistry.ucsf. edu and ucsfdentalcenter.org. Required Qualifications
- Bachelor's degree in related area and / or equivalent experience / training
- Minimum 5+ years of related experience
- Minimum 6-8 years of experience in communications, marketing or related role
- Minimum 5 years of experience in content strategy, development and optimization
- Minimum 3 years of experience using social media platforms and related tools to deploy, track and measure content, expand reach and engage audiences
- Advanced skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the school's message and in keeping with strategic objectives.
- Advanced technical skills in applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, video, and / or other state-of-the-art digital communication capabilities. Advanced graphic design skills and experience with Adobe Premiere, Photoshop, Illustrator, InDesign, and other common tools of the trade
- Advanced knowledge of content management systems and / or relevant web applications used for web production, including Drupal and WordPress
- Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way
- Thorough understanding of technical language and requirements of the assigned work
- Strong grasp on emerging trends in digital communications and marketing, including new approaches, tools and applications
- Thorough understanding of optimal processes, best practices, and applicable rules and regulations for digital communications
- Excellent interpersonal communication skills
- Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems
- Excellent written, verbal, active listening and political acumen skills
- Excellent analytical, critical thinking, project management, and problem recognition, avoidance, and resolution skills
Preferred Qualifications
- Experience in academic health, health care, higher education or non-profit sectors
About UCSF The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world's leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells. Pride Values UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence - also known as our PRIDE values.
In addition to our PRIDE values, UCSF is committed to equity - both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu
Join us to find a rewarding career contributing to improving healthcare worldwide. Equal Employment Opportunity The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Job Code and Payroll Title 006077 DIGITAL COMM SPEC 4 Job Category Marketing / Communications Bargaining Unit 99 - Policy-Covered (No Bargaining Unit) Location San Francisco, CA Campus Parnassus Heights (SF) Additional Shift Details M-F, 8am - 5pm, occasional need for weekend work |
University of California - San Francisco Campus and Health
Feb 21, 2025