Associate, Influencer Marketing

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Influencer Marketing Manager will lead the strategy development and execution of high-impact influencer marketing campaigns, tactics and talent vetting across the organization that support brand consideration and help shift perception. This role will focus on driving overall talent strategy, managing budgets, and maintaining strong relationships with agencies, influencers, and key industry stakeholders as well with key internal cross-functional partners. The ideal candidate will possess a deep understanding of influencer trends, strong leadership skills, and the ability to build and scale influencer programs across multiple platforms. The Senior Influencer Marketing Manager will be an innovative thinker with an eye for content and connection.

What You Will Do

• Develop and execute strategic brand influencer marketing strategies to drive consideration and perception shift for Macy's.
• Oversee and manage the influencer marketing budget, ensuring efficient allocation of funds and maximizing deliverables.
• Build and maintain relationships with top-tier talent agencies, influencers, and industry leaders to source the best partnerships and bring the best talent to Macy's.
• Lead cross-functional collaboration with social creative, social media and broader content organization to build relevant influencer campaigns.
• Maintain close collaboration with media and agencies to drive paid amplification strategy for maximum reach.
• Ensure alignment with broader marketing strategy team and merchant groups on product allocation and availability in influencer content.
• Help build an efficient process for influencer marketing tactics incorporating into overall team and organization for transparency.
• Negotiate and manage contracts, partnerships, and compensation with influencers and agencies.
• Track and analyze campaign and individual talent performance, adjusting strategies as necessary to optimize results.
• Stay ahead of industry trends and emerging platforms to keep the brand's influencer strategy innovative and competitive.
• Collaborate with senior leadership to align influencer campaigns with overall brand objectives and marketing goals.
• Provide mentorship and leadership to junior team members.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

Skills You Will Need

• 7+ years of experience in influencer marketing or talent management for a national retailer, with a proven track record of successful campaigns.
• Strong relationships with talent agencies, top-tier influencers, and industry professionals.
• Expertise in influencer contract negotiation, campaign strategy, and performance metrics.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced, dynamic environment while maintaining attention to detail.
• A deep understanding of various social media platforms and influencer ecosystems.

Who You Are

• Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - Apply Today!

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