Sr. Manager, Digital Marketing

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Job Summary:

The Senior Digital Web Experience Manager is responsible for optimizing and shaping the ongoing strategy of NRG's retail electricity brand websites to maximize business impact. This role ensures a seamless and high-performing digital presence by prioritizing enhancements and remediations. The Senior Manager collaborates closely with brand strategy, regional go-to-market teams, marketing, communications, Digital, and IT to ensure alignment across initiatives. Success in this role requires strong influencing skills, cross-functional collaboration, and a deep understanding of industry best practices. A key focus is driving the evolution toward a unified customer view across all digital touchpoints, including web, email, and mobile apps.

Essential Duties/Responsibilities:

• Lead efforts to discover, prioritize, and champion personalized customer/prospect journeys using automation and other advanced platforms.
• Assess the current status of websites and develop strategic roadmaps to enhance performance and success.
• Optimize customer journeys by leveraging data-driven insights and continually improving website functionalities to enhance user experience and engagement.
• Knowledge of relevant technology and platforms used for digital optimization and customer journey enhancements.
• Use tools such as customer journey maps to identify strengths and opportunities and communicate these to the broader organization from the perspective of the prospect or customer.
• Collaborate and implement A/B testing strategies to assess the effectiveness of different customer journey enhancements and make data-backed decisions.
• Develop roadmap plan for variousomnichannel digital projects to enhance .com or execute data-led consumer journeys (i.e. evaluate stakeholder requests, develop creative briefs in conjunction with strategy team to develop channel plan).
• Investigate opportunities for dynamic content and develop roadmap to organize and execute.
• Collaborate on potential software innovations to increase digital speed to market
• Identifies business requirements and needs through evaluation of goals and partnership with go-to-market teams.
• Support the implementation of the ideal customer experience for the residential and small business segments, including prospects and customers across regions, and supporting the multi-language web strategy.
• Drive initiatives by conducting research, identifying opportunities, developing short term and long-term action plans, executing initiatives, and communicating with stakeholders.
• Work with digital, analytics and market research teams to track and drive initiatives for key metrics
• The ideal candidate is highly analytical, curious, able to identify and tell a story with data, and a self-starter who is a fast learner - creating and delivering projects that truly impact customer loyalty.
• Collaborate with other region / brand customer experience leads to identify and share best practices and ideas.
• Monitor and evaluate competitors and identify ways to adopt their best practices.
• Lead digital marketing team toward best-in-class user experience across multiple brand websites

Working Conditions:

• Hybrid 3x per week and open office environment.
• Some overtime required as special projects arise.
• Minimal travel only as required for special projects or meetings.

Minimum Requirements:

• Bachelor's degree in marketing, business, or equivalent discipline
• 10+ years in digital and marketing experience with 3+ years leading direct reports
• Project management experience required.
• Ability to manage an environment with competing priorities and initiatives.
• Online, web, and/or mobile experience required.

Preferred Qualifications:

• Working knowledge of digital marketing best practices
• Proven ability to adapt in a flexible and fast-paced environment.
• Demonstrated ability to translate customer and prospect needs into requirements. Ability to use hard data and metrics to back up assumptions.
• Excellent written and verbal communication skills; i.e. effectively communicates with internal groups on ideas and resolves issues; presents complex information in a clear, concise manner.
• Ability to work in a team environment or independently.
• Ability to accept feedback.
• Ability to manage through ambiguity.
• Ability to take initiative and be proactive.
• Expert user of Microsoft Office, especially Excel and PowerPoint.
• Experience working within content management systems.

Education:

• Bachelors degree in marketing, advertising, business or related field.

Physical Requirements:

• Occasionally requires lifting as appropriate to perform duties and responsibilities

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.