Sr. Product Marketing Manager

Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.

Itron, Inc. (NASDAQ: ITRI), is a world-leading technology and services company dedicated to the resourceful use of energy and water. We help our utility and city customers better manage these resources, support sustainability initiatives and keep communities safer while driving industry-wide innovation.

As a Sr. Product Marketing Manager in Networked Solutions at Itron, you will drive the strategic planning, implementation, management and performance of multiple product marketing campaigns and Go-To-Market initiatives across the Networked Solutions lines of business, which include industrial IoT (IIoT) network connectivity, electricity, water, gas, smart lighting and smart city solutions.

This is a cross-functional role, and the successful candidate will interact directly with product managers, product marketing, corporate marketing, sales teams and industry partners to develop and execute tactical and strategic plans to launch new products, generate leads, accelerate pipeline, and drive industry awareness for Itron's solutions.

Culturally, we are looking for a creative, detail-oriented self-starter with a "roll-up-the-sleeves" mindset. This is a highly visible and collaborative role and we're looking for the proven ability to plan, drive and execute multi-faceted projects to completion as both a leader and active contributor.

Duties and Responsibilities

• Drive marketing program and campaign planning, execution, and management for multiple Networked Solutions line of business initiatives.

• Support product management and product marketing in the development and execution of global and regional go-to-market (GTM) initiatives. Includes working with product marketing and management to drive the development of value proposition, market segmentation, competitive analysis, pricing, collateral, sales tools, training, etc. in preparation for solution launch.

• Develop compelling and differentiated market positioning and messaging.

• Leverage and coordinate resources of corporate marketing to plan, develop, execute and track marketing campaigns and activities.

• Recommend, and secure opportunities to promote Itron's solutions in the industry. This may include sponsored media programs, events, industry associations, and content campaigns. Analyze results to provide recommendations to maximize performance and investment.

• Develop and execute Itron-led and industry-sponsored lead generation and awareness campaigns.

• Identify, plan and provide budgetary requirements for marketing activities.

• Develop and promote sales enablement tools for direct and channel sales, content and training to drive new client acquisition & sales revenue.

• Contribute content to various internal and external marketing communications (e.g. newsletters, email campaigns, articles, web).

• Work with customers to develop case studies, videos, testimonials, awards, etc.

• Work with corporate marketing and sales to identify and secure speaking opportunities.

Required Skills and Experience

• 8+ years of related experience.

• Bachelor's degree in related field or equivalent experience.

• Energy and water utility industry or telecommunications experience is preferred.

• Strong organizational skills are required.

• Strong written and verbal communication skills are required.

• Proven ability to translate technical concepts into visually compelling content (e.g. videos, animations, slide decks, digital content) is strongly preferred.

• Experience in technical and business writing and content marketing required.

• Desire and ability to manage multiple projects to completion.

• Ability to work effectively and drive results with diverse teams both remotely and in-person.

• Ability to travel ~25%.

Location: Can be located in Liberty Lake, WA, Raleigh, NC, or Austin, TX offices, or remote for the right candidate.

Liberty Lake, WA Salary Range - $125,000 - $215,000

Physical Demands: This is a typical office job, with no special physical requirements or unusual work environment.

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Itron is an Equal Opportunity, Affirmative Action Employer. Qualified applicants are considered without regard to race, color, religion, sex, age, national origin, citizenship, sexual orientation, marital status, pregnancy, medical condition, veteran status, disability, genetic information, gender identity or other characteristics protected by law. If you require an accommodation in order to apply to this position, please contact your local recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.

Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills and experience.

Itron is proud to be an Equal Opportunity, Affirmative Action Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.

Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions. We provide smart networks, software, services, meters, and sensors to better manage electricity, gas, water and city services. We are dedicated to creating a more resourceful world.