Retention Marketing- Senior Manager, Customer Marketing - Senior Manager

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

The Base Planning team is looking for a Senior Manager to lead Growth and Commercial support for Simple Mobile and multi-brand Network Migrations.

This role has 3 key functions:

• Driving service revenue growth for the Simple Mobile base through plan steps, product sales, add-a-line and cross-sell.

• Leading Base Management work for all commercial launches for Simple Mobile including announcement messages, updating lifecycle communications and building new lifecycle cadences.

• Defining the strategy and execution of network migrations across the portfolio of Value brands (where the largest opportunity is with Simple Mobile) to reduce off-net costs of customers still on ATT or T-Mobile networks.

You will be successful by proactively identifying targeted data-driven opportunities among existing Value customers, and then managing these campaigns through execution and results analysis to feed these insights back into your campaign strategies. Offer scope will include commercial service and device offers as well as developing restricted offers when necessary. You will think strategically and analytically while keeping the customer at the center of your efforts as you formulate ideas and carry them through execution and beyond to retrospective analysis. You will work cross-functionally, including (but not limited to): Base Management Retention counterpart, Commercial Brand Team partners, Business Intelligence, Marketing Communications, New Technology development team, Performance Management, Finance, Legal, and GTS, and deliver executive presentations to leadership on your work.

Responsibilities:

Simple Mobile Growth:

• Building, maintaining, adapting, and optimizing the annual roadmap and base management plan for your brand.

• Building, managing, and executing restricted offers from beginning to end including but not limited to target identification and offer refinement, business case build and approval, offer build, inbound/outbound creative development, campaign launch, and results analysis.

• Designing data-driven, targeted strategies to deliver plan steps, add-a-line, product and cross-sell offers that are prioritized, personalized, and simultaneously beneficial to the customer and Verizon.

• Tracking the impact of all campaigns to make changes as necessary to achieve offer goals and improve the impact and accuracy of this work in the future.

Simple Mobile Commercial Offer Support:

• Serving as the single point of contact and base management SME for your Commercial Brand team partner.

• Designing and executing targeted marketing plans for these commercial offers including announcement messages, updates to existing lifecycle communications, and introducing new lifecycle cadences,

• Working with internal base management partners to advise on the base impact of commercial offers and prioritize work to best achieve business goals and address customer needs,

• Understanding, filtering, and prioritizing relevant plans, services, recommendations, technical functionality, and offers to achieve and support the brand goals.

• Leading and collaborating with other cross-functional teams, including (but not limited to): Business Intelligence, Marketing Communications, New Technology development team, Performance Management, Finance, Legal, GTS, and Leadership to define objectives and deliver on your targeted strategies.

Network Migration Work (portfolio-level):

• Designing and executing targeted Network Migration strategies across multiple Value brands from beginning to end including target and offer definition, business case and offer build, execution strategy and post-campaign analysis.

• Developing resolutions to complex migration experiences and build the marketing plan for each Migration campaign (including device and service offers) to achieve network targets.

• Deciphering performance across a variety of metrics: i.e. KPIs, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue as well as how to optimize current efforts.

• Building presentations and effectively communicate these strategies and the benefit to larger business objectives, including regularly delivering these presentations to executive leadership.

• Tracking the impact of all migration campaigns to make changes as necessary to achieve offer goals and improve the impact and accuracy of this work in the future.

• Identifying brand-specific opportunities and design strategies and offers to unlock incremental benefits.

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience in strategic marketing planning and financial analysis.

• Experience gathering, organizing and analyzing large amounts of information.

• Experience presenting ideas and content to a variety of stakeholders at various levels.

• High proficiency with G Suite, Microsoft Excel and Power Point.

• Experience working collaboratively with a variety of stakeholders.

• Experience in strategic marketing planning, Go-to-Market Strategies, and financial analysis.

• Experience in the wireless/telecommunications industry or base management.

Even better if you have one or more of the following:

• Skilled at navigating social environments, building relationships, handling interpersonal interactions, and coping with difficulties by practicing empathy, self-awareness, self-regulation, social skills, and flexible collaboration.

• Ability to pivot current strategies at a fast-paced rhythm, while implementing contingency plans to achieve initial results in a different way.

• Strong analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.

• Strong business acumen in Brand Management and Product Marketing, and ability to provide strong insights required to build business cases for offer approval, market research outcomes, and competitive assessments.

• Excellent written and verbal communication skills with ability to clearly express complex ideas.

• Demonstrated ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion.

• Demonstrated ability to think strategically and to "see the big picture."

• Strong business acumen and ability to provide strong insights required to build business cases for offer approval.

• Ability to influence executive conversation on perspective or key decision.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.