Sr. Manager - Group Go-To-Market

The primary function of this role is to define, own, and drive execution of the Group Go-To-Market strategy and plans to launch new and/or updated products, services, programs, and capabilities to support achievement of targeted business results.

Your Purpose

We're seeking a strategic and results-driven Group Go-To-Market Sr. Manager to lead the development and execution of go-to-market strategies for new and existing products, services, programs, and capabilities in the healthcare industry. This critical role will drive business growth and achievement of targeted results by defining, owning, and executing comprehensive go-to-market plans that meet the evolving needs of employer groups and other key stakeholders. The successful candidate will tie their work back to company, segment, and sales goals, ensuring alignment with key performance indicators (KPIs) and driving measurable impact on business outcomes

What Will You Be Doing

• Strategic Planning Develop Go-To-Market strategies and plans for initiatives (new and/or updated products, services, programs, and capabilities) to include suggested approach for market and competitive positioning
• Create and drive marketing plan execution: Develop detailed, end-to-end marketing plans that align with Go-To-Market strategies, including clear roles and responsibilities, timelines, and deliverables. Monitor progress, identify potential issues, and report to the GTM Director and/or Senior Director as needed
• Content quality assurance: Evaluate Go-To-Market content for accuracy, clarity, and marketing effectiveness, providing feedback and recommendations to business partners as needed. Obtain approval from the Director and/or Senior Director to ensure content meets business objectives and customer needs
• Manage housing of materials on the SharePoint site and toolkits for easy access by the team
• Conduct advanced planning, agenda development, and coordination of materials for key Go-To-Market Governance and planning meetings
• Monitor and evaluate the effectiveness of the Go-To-Market execution and recommend tactics for follow-up and to improve future execution

What We Require

• 6+ years related work experience with Go-To Market, Sales, Communications, Marketing, Marketing Strategy, and/or Business Development experience
• Related Bachelor's degree or additional related equivalent work experience
• Experience managing multiple projects and teams
• Experience building successful collaborative business relationships
• Experience in the health care industry In-depth product knowledge of employer market segments
• Understanding of sales process and distribution channels supporting products in the market

What We Prefer

• Healthcare industry expertise: Experience in the healthcare sector.
• Employer market segment knowledge: Familiarity with employer groups and their needs.
• Strategic thinker: Proven ability to think critically and develop strategic plans that drive business results.
• Product development and positioning: Familiarity with design and position products for employer groups.
• Advertising or agency experience: Background in advertising or agency work, preferably in healthcare.
• Broker or agent experience: Experience working with brokers or agents in the healthcare industry.
• Relationship development and management: Skilled at building and maintaining strong relationships.
• Change management expertise: Experience managing change and driving adoption.
• End-to-end executor: Skilled at executing plans from concept to launch, with a focus on delivering results and meeting business objectives.
• Digital expertise: Proficient in workflow management, digital literacy, AI, and collaboration platforms (Microsoft, Adobe), with the ability to leverage these tools to drive business outcomes and improve operational efficiency.

General Physical Demands

• Exerting up to 10 pounds of force occasionally to move objects.
• Jobs are sedentary if traversing activities are required only occasionally.

What We Offer

As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.

To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

• Medical, dental, vision, life and global travel health insurance
• Income protection benefits: life insurance, short- and long-term disability programs
• Leave programs to support personal circumstances
• Retirement Savings Plan including employer match
• Paid time off, volunteer time off, 10 holidays and 2 well-being days
• Additional voluntary benefits available and a comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Typical Annualized Hiring Range: $89,800 - $112,300

Annualized Salary Range: $89,800 - $146,000

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.