Job Location: Bentonville, AR
Why Hershey?
Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.
From the beginning, Milton Hershey believed that if you do good, you'll do well. By doing what we do best-from our delicious snacks to spreading goodness in our communities-we bring people together.
The spirit of creating human connections that motivated our founder 131 years ago remains the driving force that inspires our 21,000 employees today.
And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us-from consumers and shareholders, to our partners and employees-remains vital to the future of our children, our communities, and our business.
Why the Hershey Category Management Team?
On the Hershey Category Management Team, we strive every day to be an indispensable partner to our retail partners by providing strategic guidance and leadership to fuel category growth. Shopper insights, data, and research are the foundation for everything we do. Our team is recognized as best in class and has a proven track record of success, but we are not afraid to think differently and embrace new ideas.
We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone. We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.
If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of snacking - this is the team for you!
Summary
Position leads the Hershey Category Mangement Team for the Club Channel inclusive of Sam's Club, Costco, and BJ's. This is a Player/Coach role responsible for deliverables for all Club customers as well as coaching the category management club team. The role will deliver analysis and solutions in the categories that Hershey participates, as well as adjacent items and categories. Coach a team of Category management professionals and actively contribute to, advise the customer, and develop strategies and solutions to enable growth as the best-in-class indispensable consultative partner. Key areas of thought leadership and focus include: Everyday & Seasonal Candy, Gum, Mints, as well as a strong understanding of all snack wheel categories. This includes thought leadership on macro space planning, shopper insights, optimizing finite spaces through category and assortment and inventory planning. Driving category conversion through online, pickup, Scan & Go, and delivery. Further develop and elevate relationships with key stakeholders at the retailer while driving category strategy, planning, and delivering solutions to drive growth.
Continuously evaluate and update the customer segmentation and allocate resources to maximize influence to drive key metrics. Set the strategic vision and JBP priorities with the customer along with SMART goals for the team. Ensure the team is focused on the execution of analytical and strategic work which result in top-line sales and profitable growth; Focus on distribution, space, capabilities expansion and optimization. Support and assist with building strategic customer plans. Execute and deliver continual test and learn opportunities to evolve and grow the candy and snacking category. Maintain accountability for growing sustainably and profitability
Lead a team with responsibility for Category Management activities with Hershey's Club Customers and lending expertise to our international club team; Support team members and assist with delivering key projects; Recruit, train, develop, and coach for performance in order to develop and maintain a high-performance team. Utilize the performance management process to manage and motivate a high-performance Category Management team.
Responsibilities
* Achieves sales and share targets by managing and coaching a team. Facilitates communication and action between the sales, retail, supply chain teams and key decision makers at the customer. Develops the analytical frameworks by which the Category Management team generates category growth solutions.
* Manage business by understanding and coaching: Syndicated and panel data analysis, Plan-o-Gram optimization, Joint Business Planning, the Business Development planning process, development of quantitatively supported best demonstrated category practices.
* Deliver proactive solutions to drive total Club optimization and productivity across both the physical and digital spaces
* Leverage member insights to support holistic omni channel solutions
* Research, evaluate, hypothesize, Test and Learn, to evolve all areas of the club that we compete in
* Develop non-compete vendor community relationships.
* Create and maintain tools to evaluate, analyze, and identify opportunities for Hershey and the customer
* Utilize the performance management process to coach and develop team members throughout the year, through the effective use of the performance appraisal process and performance records. Handle administrative duties: Weekly T&E expense reports, performance management, yearly input to budgeting process.
* Develop customer relationships cross functionally to include but not limited to merchandising, replenishment, space management, digital, IT, space planning, design, operations
* Utilize the Internal Selection and Succession process to fill openings in a timely manner. Prepare and maintain bench strength to contribute to the Hershey Company talent pool.
* Continuous learning of new trends, technologies, and insights that can be used to advance the category and drive customer conversion & experience
* Leverage business intelligence tools like Planet Retail and Cleveland Research.
* Develop a deep understanding of market place trends inside and outside of the channel
* Travel Requirement: 25-35% travel. This position requires a moderate level of travel
Qualifications
Education: Bachelor's Degree Required; MBA preferred
Experience: Minimum 5 years experience; progressive professional experience with: 5+ yrs Consumer product sales & strong analytical experience and results; experience in Category Management with additional functional and general management experience a plus; extensive knowledge of assortment planning, JDA space planning, Scintilla, Circana, Nielsen, Madrid, Numerator, Power BI, Seasonal Order Writing, multi customer and class of trade experience a plus; strong track record of hiring, managing, and developing a high-performance team, setting a strategic vision, executing SMART team goals
#LI-AM1
The Hershey Company
Mar 18, 2025