UW Conferences & Events Sales Specialist

UW Conferences & Events was created in 2022 to provide a centralized intake and brand strategy for UW-Madison. The Sales Specialist is responsible for generating new business and revenue growth for all venues and services in the UW Conferences & Events portfolio. Currently this consists of Memorial Union, Union South, Pyle Center, Fluno Center, Discovery Building, and Conference Management. It is expected that a variety of sales strategies and campaigns will be employed to bring additional conferences and events to the UW-Madison campus. Working closely with the Director of UW Conferences & Events, the Sales Specialist will oversee the process of lead generation and moving prospects through the sales cycle. Included in this role is thorough documentation of sales activities, booked business and associated revenue, and tracking lost business for future conversion.

• 15% Implements and executes established policies and procedures for a designated work unit to adhere to unit objectives and to align with established strategies
• 25% Schedules logistics and secures resources for a designated work unit to contribute to the day-to-day operational success
• 30% Analyzes data and trends, compiles progress reports, and provides appropriate recommendations or conclusions in support of the assigned operational work unit(s)
• 10% Serves on committees and attends meetings, representing the interests of the unit or program
• 20% Generating new business and revenue growth for all venues and services in the UW Conferences & Events portfolio

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Preferred
Bachelor's Degree

Required:

-Minimum 2 years of B2B experience, sales experience in B2B outside sales, preferably in event sales, hospitality, or conference services, with a documented history of meeting and exceeding revenue targets.
-Demonstrated experience with Pipeline Development & Lead Conversion: Demonstrated ability to proactively identify, pursue, and convert new business opportunities, leveraging cold calling, networking, and relationship-building strategies to drive event bookings.
-Demonstrated experience with Consultative Selling & Client Relationship Management: Skilled in consultative sales techniques, understanding client needs, and tailoring event solutions to align with their objectives, while maintaining strong, long-term business relationships.
-Demonstrated experience with Sales Cycle & Contract Negotiation Expertise: Experience managing the entire sales cycle, from prospecting to contract negotiation and close, ensuring accuracy in event proposals, pricing structures, and agreements to maximize revenue and client satisfaction.
-Strong relationship building and networking skills
-Excellent communication skills in all aspects: verbal, written and nonverbal
-Computer skills including email, word processing, spreadsheets, databases, virtual meeting platforms, Google drive, Internet research, CRM
-Effective time management and the ability to work independently on a regular basis
-Valid driver's license and clean driving record with the ability to be qualified to drive State vehicles

Full Time: 100%

It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.
Work Schedule
M-F 8AM-5PM, evenings and weekends as needed, some travel required

Terminal, 25 month appointment.
This position has the possibility to be extended or converted to an ongoing appointment based on need and/or funding

Minimum $55,000 ANNUAL (12 months)
Depending on Qualifications
In addition to the annual salary of $55,000 per year, this position is also eligible to earn up to an additional $11,000 per year of lump sum bonus based on successfully completing sales and sales activities.

The anticipated starting salary of any person hired for this position will be the amounts stated above.
This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please see:
https://www.wisconsin.edu/ohrwd/benefits/download/univstaff.pdf

The Wisconsin Union operates from several buildings on the UW-Madison campus including Memorial Union, Union South, Fluno Center, Pyle Center, University Club, Red Gym, and the Student Activity Center. The Wisconsin Union is a financially self-supporting division of the University of Wisconsin-Madison. Financial support for the organization is provided by income earned by over thirty food service units and a variety of nonfood units such as games, guest rooms, space rentals and campus vending. Substantial support is also provided by student fees. The total annual organizational budget is approximately $60 million dollars.

To be considered applications must be submitted online. Please submit a cover letter and resume outlining your work experience, including examples of sales accomplishments and experience. Please be very specific related to the required qualifications listed.

Ben Clark
ben.clark@wisc.edu
608-262-1847
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Administrative Specialist(AD006)

A96-WISCONSIN UNION/FAC MGT/CENTRL RES

Academic Staff-Terminal

312926-AS