Account Based Marketing Specialist

Anaplan
United States, Minnesota, Minneapolis
Mar 27, 2025
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture. Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins. Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self! About Us: At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture. Our customers rank among the "who's who" in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins. Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed, and rewarded here. Everything that makes you unique is welcome; join us and be your best self! Job Overview: Anaplan is looking for an ABM Specialist to join the ABM-Digital team. As an ABM Specialist, you will play a key role in supporting Anaplan's account-based marketing and demand initiatives. Reporting to the Director of ABM & Digital, you'll collaborate closely with Demand/ABM Managers to execute integrated global marketing campaigns across various channels. Your focus will be on supporting account-based strategic initiatives. Key responsibilities include: Assist with drafting account and people lists based on demand/ABM manager's needs and documenting criteria Collaborate with the social team to schedule organic social posts for newly published content, ensuring access to social cards and recommended posting times. Coordinate logistics for third-party webinars, including scheduling time with speakers, organizing dry runs, and collaborating with marketing operations (MOPs) and social teams. Organize kickoff calls for analyst report projects, define roles and responsibilities, and monitor timelines to ensure deadlines are met. Coordinate with Demand Generation and Solutions Marketing teams to ingest and update content in PathFactory and related platforms. Ensure proper tracking, branding, copy, and imagery are aligned with marketing team requirements for all content. Coordinate and triage requests for templated microsite updates, ensuring timely and accurate delivery of updates. Assist inbuilding and QAingdirect mail campaigns within the direct mail platform (e.g., Sendoso), including for Field Marketing, SDR teams, and other organizational needs. Submit and track demand generation tickets through Workfront, overseeing logistics, timelines, and project details.Provide overviews for campaigns, programs, and tactics within Workfront to ensure clarity and effective execution. Qualifications: Bachelor's degree in Public Relations, Brand, Communications, Marketing, or a related field. Exceptional written and verbal communication skills, with the ability to craft compelling narratives. Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment. Bachelor's degree in Business, Marketing, or a related field 2+ years of B2B demand generation experience in SaaS Experience supporting the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital Ability to manage multiple projects simultaneously with strong attention to detail is a must Strong communication and presentation skills Adept at working within a fast-paced, client-facing, ever-changing environment Preferred Skills: Familiarity with Demandbase, Salesforce and Workfront a plus Our Commitment to Diversity, Equity, Inclusion and Belonging Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. Fraud Recruitment Disclaimer It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals. Anaplan does not: Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person. Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.