Paid Media Specialist (Remote)

Paid Media Specialist

Contract

Remote but must work CST/EST business hours

Targeted Start Date: May 2025

***Please note, this is NOT a Creative Social Media role. This is truly overseeing the creation and execution of paid media campaigns***

Our client is the leading career site used around the globe to help professionals and companies with their recruiting and career seeking efforts. As they continue to expand their reach, they also see the importance of engaging with their audiences, adding additional resources, service offering, and insight to help them in their search. This Paid Media Specialist role will focus on the Job Seeker target audience.

The primary focus of this role will be supporting and executing global boosting strategies that will lead the job seeker to their organic content found on YouTube and Spotify across key markets, including but not limited to, the U.S., Canada and India. The ideal candidate will have a strong understanding of social media platforms, boosting/paid strategies, and measurement to help these endeavors.

Key Responsibilities:

• Support Campaign Strategy Execution: Manage and execute boosting strategy for global YouTube content to increase impressions from YouTube Search across key audiences and increase impressions and downloads from Spotify, working closely with the Senior Program Manager of Content Marketing and YouTube Strategy.
• Performance Tracking: Monitor and analyze organic content and paid campaign metrics, providing insights and recommendations for optimizing campaign performance.
• Cross-Functional Collaboration: Oversee agency partners' creation of paid media assets for YouTube and Spotify, ensuring all ads follow platform best practices and are optimized for optimal campaign performance. Provide support and insights to internal and external stakeholders on growth marketing strategies and processes.
• Stay up-to-date on YouTube and Spotify trends, platform updates, and industry best practices to continuously improve organic content and paid media strategies.
• Explore and implement new paid techniques, tools, and features to enhance organic content visibility and engagement.

Qualifications:

• 2+ years of experience in social media, with a focus on organic content boosting and optimization, specifically on YouTube, Spotify and/or Google.
• Familiarity with social media advertising and paid promotion strategies.
• Proven track record of supporting successful paid media campaigns across YouTube and Google. Experience running campaigns on Spotify, Meta (Facebook and Instagram), TikTok, and/or LinkedIn is a plus.
• Understanding of YouTube and Spotify analytics tools and ability to derive actionable insights from data.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to multitask and prioritize tasks in a fast-paced environment, while maintaining high-quality standards.
• Experience working with cross-functional teams and collaborating effectively to achieve shared goals.
• Passion for staying abreast of content marketing trends, emerging platforms, and industry innovations.

#LI-SS2 #LI-REMOTE

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Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact your local branch. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.