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Marketing and Communication Intern

Apex Tool Group
United States, South Carolina, Lexington
670 Industrial Drive (Show on map)
Apr 08, 2025
The Blueprint (Role Profile)

Apex Tool Group is currently seeking a Marketing & Communications Intern to join our Cleco brand marketing team for Summer 2025. This internship will support marketing and communication efforts by assisting with content development, customer success stories, digital marketing initiatives and audit/optimization of current activities.

This role is a great opportunity for a student or recent graduate interested in applying their academic experience in a real-world B2B industrial marketing environment. The intern will gain exposure to technical marketing, internal and external communication, customer development, vertical marketing and social media strategy as part of a collaborative and cross-functional marketing team.

The Marketing & Communications Intern reports to the Senior Manager, Global Marketing Communications and will work closely with product, sales, and engineering teams to help communicate the value of Cleco's industrial tool solutions.

Come build your future with us!

The Build (Responsibilities)

Primary



  • Provide support for APAC marketing & commercialization strategy including a thorough audit of current approaches with an emphasis on evaluating necessary improvement opportunities.
  • Audit Mandarin-to-English content resources, including type, variants, methods & translation to assist with improving international communication vision.
  • Suggest prioritized changes to APAC commercialization process, using data to inform recommendations
  • Work with both global colleagues to prepare business case and build consensus


Secondary



  • Assist in drafting and developing customer success stories for marketing and sales enablement
  • Support Cleco's LinkedIn content strategy by helping create and schedule engaging posts
  • Translate technical content into clear, audience-friendly messaging for promotional use
  • Conduct competitive research to support campaign planning and digital positioning
  • Participate in brainstorming sessions for brand messaging and campaign planning
  • Contribute to internal communication initiatives and presentations
  • Coordinate with the marketing team to support other administrative or content-based projects

The Toolbox (Qualifications)

  • Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, Public Relations, or a related field
  • Strong writing and editing skills with an interest in brand storytelling and digital marketing
  • Ability to break down technical content into clear, user-friendly messages
  • Experience presenting data-based recommendations in a professional manner
  • Familiarity with LinkedIn and other digital platforms for business communication
  • Proactive, team-oriented, and eager to learn in a professional environment
  • Proficiency in Mandarin is a plus but not required
  • Experience with Canva, Adobe Creative Suite, or other content tools is a bonus


What You'll Gain



  • Hands-on experience working with a global marketing team
  • Opportunities to contribute to real marketing campaigns and storytelling efforts
  • Exposure to B2B marketing strategy, internal communications, and brand positioning
  • Development of professional writing and content creation skills
  • Paid internship with mentorship and team engagement
  • A deeper understanding of how marketing supports technical products in the industrial sector


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