Principal Marketing Specialist

SAE Industry Technologies Consortia (ITC), Performance Review Institute (PRI) and SAE International (SAE), deliver shared solutions to industry's common challenges.

Join us and create a higher standard for a better world.

ESSENTIAL FUNCTIONS

• Collaboration: Act as the primary marketing liaison for Member Services, Professional Development, Events, and Foundation to align efforts with organizational goals.
• Agency Coordination: Serve as the primary point of contact for the marketing agency, ensuring alignment with SAE's strategic objectives and providing direction for engagement and revenue-driven campaigns.
• Marketing Strategy & Campaigns: Develop and execute comprehensive marketing plans and multi-channel campaigns to drive SAE membership, student engagement, and event participation.
• Content & Digital Marketing: Create compelling marketing materials and manage digital campaigns across email, social media, and paid advertising.
• Event Promotion: Implement targeted marketing strategies to boost awareness and participation among students and academic institutions in SAE student competitions and programs.
• Market Research & Analytics: Use industry insights and data analysis to shape marketing strategies and optimize campaign performance.
• Budget & Resource Management: Manage budgets to ensure efficient resource allocation and campaign effectiveness.

OTHER NON-ESSENTIAL FUNCTIONS

• Strong active-listening skills to accurately identify and address stakeholder needs.
• Exceptional project management abilities, capable of handling multiple projects simultaneously with efficiency.
• Creative thinker with a results-oriented mindset.
• Excellent written and verbal communication skills with the ability to effectively interact with and present to all stakeholders, including senior leadership.

MINIMUM REQUIREMENTS

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 6 years of experience in marketing, preferably within a membership-based or non-profit organization.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing channels, including social media, email marketing, and content marketing.
• Proficiency in marketing analytics tools and the ability to interpret data to drive decision-making.

PREFERRED QUALIFICATIONS

• Preferred experience working within Workfront, Salesforce, Marketo, or related platforms.
• Experience marketing membership organizations or programs a plus
• Experience marketing to young professionals or incoming workforce a plus

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

• Standard office environment: remote or hybrid if in the Pittsburgh, PA area

ABOUT THE ORGANIZATION

SAE IndustryTechnologies Consortia (SAE ITC)enables organizations to define and pilot best practices. SAE ITC industry stakeholders are able to work together to effectively solve common problems, achieve mutual benefit for industry, and create business value.

The Performance Review Institute (PRI)is the world leader in facilitating collaborative supply chain oversight programs, quality management systems approvals, and professional development in industries where safety and quality are shared values.

SAE International (SAEI)is a global organization serving the mobility sector, predominantly in the aerospace, automotive and commercial-vehicle industries, fostering innovation, and enabling engineering professionals. Since 1905, SAE has harnessed the collective wisdom of engineers around the world to create industry-enabling standards. Likewise, SAE members have advanced their knowledge and understanding of mobility engineering through our information resources, professional development, and networking.

Fullsight is a shared services group working across three affiliate organizations, SAE ITC, SAE International, and Performance Review Institute (PRI), uniformly delivering HR, IT, Legal, Customer Success, Finance, and Procurement services, which enables us to distribute resources across all parts of our businesses.

EEO CLAUSE

Fullsight provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.