Alumni Marketing Manager

Position Number: 40031183

Payroll Title: ALUMNI EXTERNAL REL SPEC 2 (006298)

Job Code: 6298

Job Open Date: 4/8/25

Application Review Begins: 4/23/25

Department Code (Name): ALUM (ALUMNI AFFAIRS OFFICE)

Percentage of Time: 100

Union Code (Name): 99 - Non-Represented (PPSM)

Employee Class (Appointment Type): Staff: Career

FLSA Status: Non-Exempt

Classified Indicator Description (Personnel Program): PSS

Salary Grade: Grade 19

Pay Rate/Range: The budgeted salary range that the University reasonably expects to pay for this position is $28.74 - $35.44/hr. Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the University. The full salary range for this position is $28.07 - $48.28/hr.

Work Location: 1104 Mosher Alumni House

Working Days and Hours: 8 am - 5 pm Monday - Friday

Benefits Eligibility: Full

Type of Remote or Hybrid Work Arrangement, if applicable: Hybrid (Both UC & Non-UC locations) Max of 2 days per week hybrid scheduling*
*As long as hybrid arrangements are approved by the Division of Institutional Advancement. University has the authority to change or revoke hybrid scheduling with reasonable notice. Incumbent must be available to be in the office full time should operational needs require it.

Special Instructions: For full consideration, please include a resume and a cover letter as part of your application.

Department Marketing Statement: The mission of the Santa Barbara Alumni Association is to build mutually beneficial lifelong relationships with UCSB Alumni for the purpose of promoting philanthropy, mobilizing for advocacy and providing opportunities for service to UC Santa Barbara.

Benefits of Belonging

Working at UC means being part of this vibrant institution that shines a light on what is possible. People make UC great, and UC recognizes your contributions by making this a great place to work. Excellent retirement and health are just one of the rewards. Learn more about the benefits of working at UC and why You Belong at UC.

Brief Summary of Job Duties: The Alumni Marketing Manager will lead the development, coordination, and execution of strategic online alumni engagement and marketing for UC Santa Barbara Alumni. This leadership position will create a dynamic online presence that enhances alumni's brand, fosters engagement, inspires philanthropy, and supports the University's mission through innovative communication strategies and programming. The Manager reports to the Associate Director and supervises student interns. The ideal candidate will possess a strong background in marketing, data-driven decision-making, and the ability to work collaboratively across teams. This role requires creativity, strategic thinking, and a passion for building long-term relationships with alumni to help strengthen the university's alumni network. #LI-KA1

Required Qualifications:

1-3 years of progressive experience with digital content creation, social media management, managing email marketing platforms similar to Emma and making basic CMS webpage updates
1-3 years of experience in Marketing and Communications
Social media expertise
Must possess proficient knowledge of MS Office, Google Workspace, Adobe Creative Suite, Canva and ability to quickly learn various software programs

Preferred Qualifications:

Bachelor's Degree
1-3 years of experience facilitating meetings and supervision of staff
Project management skills
Graphic Design experience

Special Conditions of Employment:

Satisfactory criminal history background check

Must be able to work occasional evenings and weekends.

UCSB is a Tobacco-Free environment

Misconduct Disclosure Requirement:

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegation or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

"Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

UC Sexual Violence and Sexual Harassment Policy
UC Anti-Discrimination Policy
Abusive Conduct in the Workplace

Job Functions and Percentages of Time:

45% Markeing and Communication Strategy and Graphic Design - Designs and executes multichannel, segmented marketing and communication strategies and campaigns to enhance alumni engagement online and in person. Collaborates with staff to develop and design dynamic campaign assets to promote alumni events, benefits, and programs. Digital Engagement and Technology Management: Oversee the management and optimization of digital platforms, including alumni social media platforms (e.g. Instagram), alumni web pages, event management tools (Trust Event Solutions), and email systems (Emma). Drive alumni engagement through innovative digital strategies such as webinars, social media campaigns, and virtual events. Leadership and Team Collaboration: Facilitate monthly digital engagement meetings with Alumni and the Office of Public Affairs staff. Supervise and mentor student interns, fostering a collaborative and high-performing team. Assist in recruiting, hiring, training, and supervising interns, ensuring adherence to University policies and procedures. Build synergies across campus departments, including the Office of Public Affairs, Athletics, and academic units, to align efforts and maximize alumni impact.

45% Digital/Database Management - Manages alumni-focused digital platforms, including social media, email marketing, websites, and event tools. This includes distributing content across digital platforms to foster alumni connectivity and community, closely monitoing social media platforms, engaging with followers, and tracking alumni engagement using key performance indicators (KPIs). Collaborates with Alumni Affairs staff and manages the scheduling, content creation, and formatting for all email and social marketing campaigns. Analyzes data and key performance indicators (KPIs) to measure the effectiveness of digital campaigns and engagement initiatives. Ensure alumni records are accurately maintained and leveraged for effective communication and engagement.

10% Event Support - Records, edits and shares event content for alumni outreach. Represents the Alumni team at events, capturing promotional materials and fostering alumni connections. Records, edits and distributes event conent, ensuring broad alumni access and engagement. Act as a front-facing representative of the Alumni team, attending events and capturing content for promotional use.

UC Vaccination Programs Policy

As a condition of employment, you will be required to comply with the University of California Policy on Vaccination Programs.

As a condition of Physical Presence at a Location or in a University Program, all Covered Individuals* must participate in any applicable Vaccination Program by providing proof that they are Up-to-Date with any required Vaccines or submitting a request for Exception in a Mandate Program or properly declining vaccination in an Opt-Out Program no later than the Compliance Date (Capitalized terms in this paragraph are defined in the policy.). Federal, state, or local public health directives may impose additional requirements.

For more information:

UC Santa Barbara COVID-19 Information

University of California Policy on Vaccinations

* Covered Individuals: A Covered Individual includes anyone designated as Personnel or Students under this Policy who physically access a University Facility or Program in connection with their employment, appointment, or education/training. A person accessing a Healthcare Location as a patient, or an art, athletics, entertainment, or other publicly accessible venue at a Location as a member of the public, is not a Covered Individual.

Equal Employment Opportunity
UC Santa Barbara is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

Reasonable Accommodations

The University of California endeavors to make https://jobs.ucsb.edu accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Katherine Abad in Human Resources at 805-893-4664 or email katherine.abad@hr.ucsb.edu. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Privacy Notification Statement and Notice of Availability of the UCSB Annual Security Report Disclosures; https://www.jobs.ucsb.edu/#privacy

Application Status

If you would like to check the status of your application, please log into the Candidate Gateway where you applied and click on 'my activities'.