Associate Director, Marketing and Communications

American Society of Clinical Oncology
life insurance, flexible benefit account, paid holidays, 401(k)
United States, Virginia, Alexandria
2318 Mill Road (Show on map)
Apr 16, 2025
Do you want to create a world where cancer is prevented or cured, and every survivor is healthy? Conquer Cancer, the ASCO Foundation raises funds to accelerate breakthrough research for every type of cancer, while sharing and supporting the vision of the American Society of Clinical Oncology (ASCO), the world's largest professional society for people who work in cancer care. Conquer Cancer's community of staff, donors, and affiliate organizations work to support research that delivers better treatments and cures and provides the vital resources and programs needed to deliver the highest quality care around the world. ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer-centricity, emphasizes teamwork, and commits to quality. Our culture, ASCO Works - Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance. ASCO offers competitive salaries, an excellent benefits package, and opportunities to participate in professional development programs. To learn more about Conquer Cancer, click here. To learn what it's like to work at ASCO and Conquer Cancer, click here. Who we are looking for: Conquer Cancer, the ASCO Foundation is seeking a dynamic and innovative experienced Manager for the role of Associate Director of Marketing and Communications. The Associate Director of Marketing and Communications will play a pivotal role in raising visibility and securing vital funding for groundbreaking cancer research and programs. If you are seeking an opportunity to contribute to cutting-edge cancer research while making an impact, then we want to hear from you! This position is hybrid with a primary location in Alexandria, VA. Responsibilities Develop and lead integrated marketing and communications plans and paid media that increase brand awareness and drive donors and prospective donors down the marketing funnel through to conversion. Establish, monitor and regularly report on measurable OKRs and KPIs to assess the effectiveness of various marketing and communication campaigns. Oversee development of annual content calendar and message themes ensuring a surround-sound effect across channels. Oversee content creation, including ideating, drafting, proofreading, editing, and ensuring alignment with brand standards and organizational goals. In collaboration with Division Director, lead team responsible for executing comprehensive, multi-channel annual giving program designed to increase donor participation, engage a wide range of supporters, and meet annual fundraising goals. Collaborate with internal stakeholders to ensure content is accurate, compelling, on-brand and consistent across platforms. Partner with ASCO brand team to maintain and update brand guidelines ensuring consistent representation of the organization's identity across all marketing materials. Oversee direct marketing efforts, including direct mail campaigns, to attract donors, increase financial support and fill the donor pipeline. Negotiate contracts and lead vendor partners as needed, including collaborating to implement best practices and optimize paid media performance. Prepare compelling pitch decks, marketing collateral and internal presentations that communicate the foundation's mission, programs, and impact to stakeholders. Lead storytelling initiatives to elevate the foundation's profile through engaging content that resonates with target audiences. In collaboration with digital agency, oversee the development and execution of SEO strategies, optimizing web content and using keywords to increase search engine rankings and drive traffic to the website. Innovate new ways to connect with prospects and current donors through a test-prove-scale approach to content and channels. Oversee the work and professional development of direct reports. Perform other duties as assigned. Required Education and Experience Bachelor's degree in marketing, communication or related field or equivalent years of experience 7+ years of progressive experience in marketing and communications including digital marketing 3+ years of supervisory experience Proven experience building a national brand with experience leading marketing organizations across diverse product/program/service sets Knowledge of business models, marketing and communications concepts, fundraising practices and procedures of communications Experience developing and using data, market research and to guide approaches Preferred Education and Experience Certified Fundraising Executive credential Competencies Excellent communication and presentation skills with the ability to clearly convey information to various audiences Demonstrated ability to lead collaboration across working groups Strong analytical skills, with an ability to contextualize data Excellent time management skills with ability to prioritize and re-prioritize efforts/workloads, with a strong sense of ethic, urgency and purpose Ability to function as a high performing team member A proactive and innovative mindset, coupled with a readiness to tackle challenges head-on Passionate, agile, and engaged ADA/Physical Requirements Fast-paced office environment. High use of computer and other office technology equipment. Travel 6-10 days/yr Generous Benefits Package: Hybrid Work Environment Open Leave Policy Paid Family Leave 13 Paid Holidays per Calendar Year Staff Appreciation Days 401(k): 7.5% Employer Contribution Medical/Dental/Vision Employee Assistance Program Fertility and Family Forming Healthcare Concierge Flexible Spending Account(s) Healthcare Savings Account Disability and Life Insurance The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.