Digital Content Manager

Purpose & Overall Relevance for the Organization

Manage end-to-end digital content activation process for NAM eCommerce campaigns. Ensure efficiency, best practices, and strategic execution across digital touchpoints to drive eCommerce sales for adidas North America.

Key Responsibilities

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  Develop and execute digital content strategies based on channel plans, performance data, and campaign priorities.

  
  

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  Communicate activation plans to cross-functional partners and align with key stakeholders.

  
  

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  Collaborate with global teams, North America marketing teams, and internal creative studio to influence content creation and maintain best practices.

  
  

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  Write clear, insights-driven creative briefs for locally led campaigns and adapt global campaigns as needed.

  
  

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  Provide actionable feedback throughout the content creation process to ensure alignment with best practices.

  
  

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  Manage stakeholder approvals and ensure timely delivery of final assets.

  
  

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  Implement content plans for shared spaces on adidas.com and the adidas app in partnership with relevant teams.

  
  

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  Deliver final assets to Performance Media, CRM, and Content Operations teams on time and in full.

  
  

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  Review and approve content across adidas.com, the adidas app, CRM, and Performance Media as part of pre-go-live testing.

  
  

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  KPI accountability for content performance

  
  

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  Collaborate with Analytics team to generate learnings for future campaigns

  
  

Key Relationships

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  North America eCommerce

  
  

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  North America Marketing Communications

  
  

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  Internal Creative Team

  
  

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  North America Direct-to-Consumer (DTC) Marketing & Media

  
  

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  Global Digital & Global Marketing Communications

  
  

Skills & Qualifications

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  Deep understanding of eCommerce and digital activation best practices.

  
  

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  Strong grasp of digital ecosystems, content strategy, and enterprise-level platforms.

  
  

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  Experience working with digital products and capabilities.

  
  

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  Effective communication and stakeholder management skills across all levels of a large organization.

  
  

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  Ability to adapt to change, navigate ambiguity, and drive solutions.

  
  

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  Strong problem-solving mindset with a focus on execution and impact.

  
  

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  Passion for sports, entertainment, and/or fashion industries.

  
  

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  Highly organized, detail-oriented, and comfortable managing multiple priorities.

  
  
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  Collaborative team player with a strategic, innovative mindset.

  
  

Requisite Education and Experience

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  Bachelor's degree in marketing or a related field.

  
  

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  5+ years of digital, marketing or eCommerce experience (mix of agency and brand-side preferred).

  
  

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  3+ years of hands-on digital content experience.

  
  

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.