CRM Strategy and Analytics Manager

CRM Strategy and Analytics Manager will lead in-depth data analysis to understand customer behavior and make business recommendations to enhance and improve effectiveness of CRM and Marketing programs to achieve business objectives.

Job Responsibilities include:

Strategy & Analytics:

Manage all aspects of CRM campaigns: setup, measurement & analysis. Oversee the Reporting and Analytics team at the CRM AOR and provide observations, insight and recommendations to stakeholders based on the following responsibilities:

• Lead Strategic Deep Dives to support Brand and Corporate Objectives
• Audience Profile & Demographic Analysis
• Market Trends and Opportunity Analysis
• Cross-Platform Marketing Strategies (CRM, Media, Tier II & III Integration)
• Leverage S&P Global POLK LAT tools to support campaign strategies
• Establish benchmarks and yearly objectives for CRM campaigns, based on historical data and campaign inputs
• Oversee Audience Strategy, Control Groups and A/B Test Plans for Campaign Audiences & Creative Evaluation of Campaign Performance based on Email, Website; Sales Match (Buy Rate/Lift; Control versus Treated) Metrics
• Oversee and present Quarterly, Campaign Specific and ad hoc CRM Performance Reporting to Brand / Sales Stakeholders
• Responsible for Incentive Budget tracking and Incentive requests
• Oversee and manage website private offer programs, including web metrics, audience management, and associated incentive costs.
• Oversee suite of CRM dashboard development and maintenance (with AOR)

Customer Data Platform (CDP):

• Drive the adoption and use of CDP use cases across Digital and Marketing strategies
• Review, enhance and optimize audience segmentation leveraging 1st Party Data
• Partner with Marketing counterparts to drive a holistic owner marketing data strategy across owner data points (demographics, garage mates, competitive shopping, etc.)

Vendor Management:

• Manage and maintain sales match vendors (Urban Science, S&P, etc.)
• Along with AOR manage and review performance of prospect vendors
• Continually investigate test opportunities of new vendors for prospecting

Tools Used:

• PowerBI dashboards
• S&P Global LAT tools (Loyalty, Inflow/Outflow, Registrations, etc.)
• Adobe Analytics

Basic Qualifications:

• Minimum of a Bachelor's degree from an accredited university
• 5 years combined work experience
• Proficient - Access, Excel, Word, PowerPoint, Outlook also SharePoint, Qlik Sense
• Experience in analytic dashboard use
• Knowledge of applications for database management, data administration & business intelligence
• Knowledge of CRM campaign setup, optimization and reporting; audience segmentation, audience development
• Comfortable presenting to internal stakeholder and executives