Sr. Research Analyst

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda's, we want you to join our team to Bring the Future!

Job Purpose:

American Honda Motor is seeking an experienced Research Analyst to support our product, sales, and marketing teams in understanding consumer behavior, automobile ownership preferences, industry trends, and perceptions. Using your experience in both quantitative and qualitative market research, you will develop large-scale research projects that bring us closer to our customers and future opportunities.

The Senior Research Analyst works with stakeholders to gather research requirements and support all stages of research, including research design, implementation, data collection, and analysis. This role analyses customer and consumer data to generate insights that will help business teams with their product and marketing initiatives, set strategy, and define product KPIs. Also studies and deliver insights to key internal stakeholders, including product strategy, vehicle sales, marketing, and customer experience specializing in one or multiple business areas.

Key Accountabilities:

• Research design: Collaborate closely with marketing, product, and sales teams to understand business needs, develop a comprehensive research strategy, and design studies that address key objectives. This involves identifying target audiences, selecting appropriate methodologies, and ensuring that the research aligns with overall business goals.
• Research execution: Support the enterprise by executing quantitative and qualitative research studies to shape business direction. That may include large-scale surveys, usability testing, or conducting interviews.
• Data analysis: Analyze survey data and deliver findings on consumer and customer perception of Honda brands, products, and services against competition. Address business needs by providing data-driven and actionable recommendations to shape product and marketing business objectives.
• Business analytics: Analyze and synthesize data from various sources (i.e., Honda customer data platform, voice of customer/customer feedback, survey data) to deliver comprehensive insights to the business.

Qualifications, Experience, and Skills:

• Bachelor's degree in business or a quantitative field
• 5+ years of experience in data, consumer research, or analytical roles
• 4+ years of experience in implementing quantitative and qualitative research programs to measure customer perceptions and sentiments of brands, products, and services
• 3+ years of experience in identifying key business drivers and developing research programs that provide insights to support consumer marketing and product development strategy
• 3+ years of experience in analyzing research data, delivering insights, and recommending best actions for product and marketing teams
• Survey development and design, programming (i.e., experience using Qualtrics or similar survey programming platforms), sampling methods
• Be able to frame hypotheses, create meaningful metrics, and define analytic approaches
• Experience with using Excel, PowerBi, or statistical packages (e.g., R) for data analysis.
• Ability to dive deep to find drivers of key changes and recommend appropriate actions
• Demonstrates clear communication and presentation skills (oral and written)

Working Conditions:

• Salaried, exempt desk job
• Overtime, as required
• 5% travel

What differentiates Honda and make us an employer of choice?

Total Rewards:

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Paid Overtime
• Regional Bonus (when applicable)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)

Career Growth:

• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued Learning
• Training and Development Programs

Additional Offerings:

• Tuition Assistance & Student Loan Repayment
• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs
• Free Drinks Onsite

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.