Senior Field Marketing Analyst

What you will be doing:

• Provides recommendations for strategic marketing direction and omni-channel campaign strategy, execution and optimization.
• Works on the planning, budget and implementation of outside vendors supplying services or materials in support of marketing programs.
• Implements and recommends to senior management key content to drive lead generation and sales enablement to achieve bookings growth.
• Lead projects specifically for the below areas:

Tradeshows

• Works on the planning, budget and implementation of the tradeshow calendar in partnership with the sales and events team and provides improvement recommendations.
• Plans and executes marketing and communications for events to both internal and external audiences.
• Defines reporting and measurement to determine the effectiveness of programs and recommends actions for optimization.

Digital Media

• Works with the brand and creative teams to plan and deliver demand generation content for digital advertising, paid search, organic and paid social media placements, webinars, and sponsorships.
• Implements and recommends to senior management on key content to drive lead generation and sales enablement to achieve bookings growth.
• Evaluates and optimizes marketing mix to improve productivity, optimize ROI and decrease effort and cost of customer acquisition.

Buying Groups & Associations (BGA)

• Manages relationships with all Buying Group & Association (BGA) partners.
• Works with manager/procurement to negotiate and administrate contracts, assess new and existing partnerships and maintain membership lists.
• Determine marketing and promotional opportunities within these groups and deliver industry-relevant content.

What you will likely bring:

• Strong writing, proofreading and editing skills
• Strong project management skills
• Demonstrated interest and ability to learn technology quickly
• Strong verbal and written communication skills
• Highly proficient with Microsoft Word, Excel, PowerPoint and Outlook

What could set you apart:

• 5+ years applicable experience and demonstrated success/knowledge
• 2+ years of specialized/industry experience
• Bachelor's degree in marketing or related field (or equivalent experience)

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Whatever your career journey, we'll help you find the right path. Through our training courses, mentorship, and continuous support, you'll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we're the essential partners for the world's most essential businesses-the hardworking companies who make, move, and sell the things the world needs.

Range:

The salary range provided reflects the national average for this job title and does not represent compensation specific to Epicor Software Corporation. Actual compensation will vary based on experience, qualifications, and market factors relevant to the position.

Recruiter: