Sales and Marketing Systems Administrator

Job Summary

The Sales & Marketing Systems Administrator is the hands-on technology partner for our GotoMarket (GTM) organization, with endtoend administrative ownership of Salesforce.com and HubSpot as the core to our tech stack. Working sidebyside with Sales, Marketing, Customer Service, and Revenue Operations, they are responsible for all applications in the tech stack that power leadtocustomer execution. The mandate is to make technology a force multiplier that accelerates revenue, improves data quality, and removes friction for users.

Key Responsibilities

• Salesforce.com Ownership
  • Act as product owner and primary administrator for all Salesforce Sales Cloud functionality, including objectmodel design, security model, user management, validation rules, Flows, automations, AppExchange packages, and release management.
  • Maintain platform roadmap; partner with business leaders to prioritize enhancements that drive measurable GTM outcomes.
  • Ensure 99 %+ uptime and data integrity through proactive monitoring, sandbox governance, and changemanagement best practices
• HubSpot Marketing Hub Ownership
  • Serve as primary administrator for HubSpot Marketing Hub (and Sales/Service Hubs as applicable), overseeing campaign assets, workflows, leadscoring models, list segmentation, and preferencecenter management.
  • Govern integration with Salesforce to ensure bidirectional data accuracy and attribution visibility.
  • Optimize email deliverability, engagement metrics, and marketing automation performance.
• Systems Rationalization & Optimization
  • Evaluate the broader RevTech stack and drive consolidation or integration decisions that reduce cost and complexity.
  • Configure objects, fields, workflows, and integrations that streamline GTM processes across the funnel.
• Business Partnership & Enablement
  • Translate business problems into scalable technical solutions through active requirementsgathering sessions.
  • Prototype, iterate, and demo new capabilities with end users before production deployment.
  • Develop training content; lead enablement sessions that drive adoption of new features and best practices.
• Data Integrity & Governance
  • Establish rules, validation, and deduplication logic that keep Salesforce, HubSpot, and connectedsystem data accurate, compliant, and reportready.
  • Partner with analytics to ensure data structures support boardlevel reporting and forecasting.
• Automation & Integration
  • Build and maintain integrations between CRM, marketing automation, ERP, and BI tools via native connectors, middleware (Workato/Zapier), or custom APIs.
  • Identify manual tasks in seller/marketer workflow and automate to reduce timetoexecution.
• User Support & Issue Resolution
  • Provide Tier 12 support, resolving end user issues
  • Monitor license usage; manage user provisioning and security permissions.

Qualifications

• Education: Bachelor's degree in Information Systems, Business, or related field (or equivalent experience)
• Experience: 3+ years administering Salesforce Sales Cloud and 2+ years administering HubSpot Marketing Hub (or equivalent marketing automation platform) within a highgrowth B2B environment. SaaS / recurringrevenue experience preferred
• Certifications: Current and advanced platform credentials for both Salesforce and HubSpot preferred
• Salesforce: Administrator (ADM201) plus at least one advanced credential such as Sales Cloud Consultant, Platform App Builder, or Advanced Administrator
• HubSpot: Marketing Software Certification plus at least one advanced accreditation such as Marketing Hub Implementation, Revenue Operations, or similar. Candidates must maintain these certifications through ongoing study and timely renewal, demonstrating a commitment to continuous platform mastery