Specialist - Advertising and Public Relations

Why Bally's?

Bally's Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado,and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

Role:

Coordinates Public Relations and Advertising functions for Hard Rock Biloxi

Responsibilities:

Works in conjunction with the Management Group marketing team and Property Management to execute public relations functions such as answering media calls and writing press releases as necessary.
Provides a copy and layout support (art direction) as needed for internal and external print collateral.
Maintains a Hard Rock attitude and remembers to Love All, Serve All.
Ensures the integrity of the brand is met throughout the property.
Oversees the design and creativity of all collateral for the hotel & casino.
Gives direction to creative team for all collateral & concepts for property.
Provides writing and editing in relation to all internally produced advertising mediums such as newsletters, brochures, flyers, website, etc.
Ensures the highest level of media attention is solicited for the property's amenities, promotions, special events, and related developments.
Supervises advertising designers to ensure a quality product is delivered in a timely and cost-effective manner.
Reconciles advertising billing and plans monthly media placement.
Solicits and obtains contracted advertising freelancers for specified jobs.
Exhibits a friendly, helpful and courteous manner when dealing with customers and employees.
Supervises staff and coordinates work schedules amongst employees within the department.
Responsible for all Social Media updates and communication
Responsible for the trafficking of media in a timely fashion, including Billboards, Television, Radio, etc.
Works closely with the promotions and direct marketing teams to ensure all communication is accurate and consistent across channels.
Participates in the property's social media activity, applying the brand "voice" as per corporate guidelines.
Conducts meetings with staff to communicate vibe programs, implement new products and procedures, and discuss areas of opportunity, special events, etc.
Performs other functions as necessary or as assigned.

Upholds the Mission Statement - We create authentic experiences that rock.
Represents Hard Rock Biloxi in the most positive manner with guests, co-workers, managers, and vendors.
Lives by the Hard Rock Values!
Ensures all signage is maintained and up to date on property.
Ensures that all media outlets are funneled through property
Sets up all press conferences for events and any and all media related events.
Ensures the Hard Rock brand is properly represented at all times through creative, media representation, press and community outreach.

Knowledge, Skills, and Abilities Required:

A. Knowledge: The level of education, experience, and training an individual must have at minimum to be considered qualified for the position.
B. Skills: Specific skills such as computer usage, communication, 10-key touch, etc.
C. Abilities: The physical components of the job and how the physical aspect is accomplished. Does the position require LIFTING 50 pounds, or does it require one to MOVE 50 pounds. Can the 50 pounds be moved using a dolly or cart? (Examples: climbing, balancing, stooping, kneeling, crouching, crawling, reaching, handling, fingering, feeling, talking, hearing, tasting, smelling, color vision, etc.)

Qualifications:

4-year college degree or equivalent work experience.
Must have basic mathematical skills. Must be able to add, subtract, multiply and divide in all units of measure.
Hard Rockers must have their head screwed on relatively straight and have the ability to interpret a variety of instructions.
Must possess basic computer skills.
Must have the ability to have fun while on duty!
Must be able to communicate clearly and effectively with all Hard Rockers and guests.
Must have experience communicating with media.
Must be able to hold a Mississippi Gaming badge.

Training
All employees are required to complete mandatory compliance training within thirty (30) days of hire date, then annually thereafter. Training marked with an asterisk below must be completed prior to reporting to their respective work area. The below courses are required for this position:

Active Shooter Awareness Training
Cybersecurity Awareness for the Workplace
General Employee Safety Training
Hazard Communication
Responsible Gaming Awareness Training
Title 31 Introduction Overview*
Title 31 SAR Incident Reporting Awareness Training*
Sexual Harassment Awareness for Frontline
Title 26 & Form 8300 for Non-Casino Departments*

Working Conditions

Physical Demands How Often Environmental Conditions How Often
Standing O Extreme Cold R
Walking F Extreme Heat O
Sitting F Temperature Changes R
Lifting O Wet R
Carrying O Humid R
Pushing O Noise O
Pulling O Vibration R
Climbing R Hazards R
Balancing R Atmospheric Conditions R
Stooping R Cigarette Smoke O
Kneeling O
Crouching O
Crawling R
Reaching O
Handling O
Grasping R
Feeling O
Talking C
Hearing C
Repetitive Motions C
Eye/Hand/Foot Coordination R

C=Constantly (5-8 hours per shift), F=Frequently (2-5 hours per shift), O=Occasionally (Up to 2 hours per shift), R=Rarely (does not exist as regular part of job)

Please check the physical strength of the job from the categories listed below.

_____ Little physical effort
_____ Light work
___X_ Medium work
_____ Heavy work
_____ Very heavy work

What's in it for you:

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/ Company Match
• Access Perks and Childcare discounts

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Let Bally's Bet on You - We can't wait to meet you!