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Product Strategy Senior Engineer/Analyst

Hyundai America Technical Center, Inc.
life insurance, paid time off
United States, Michigan, Superior Township
May 20, 2025
Product Strategy Senior Engineer/Analyst

  • Develop future product strategy and vehicle proposals for the North American market
  • Be subject matter expert representing the voice of the North American customer in development of product and companywide strategies

WHAT YOU WILL DO

  • Develop, prepare, and present product proposals for future vehicles
  • Develop, prepare, and present strategic proposals for topics including feature adoption, powertrain, vehicle trim grade, or other relevant topics
  • Be an advocate for the customer, particularly with respect to North American markets
  • Collaborate cross functionally to ensure our vision for the customer is understood and adopted; work with U.S. sales affiliates to develop one-voice for customers, brands, vehicle segments, etc.
  • Monitor, research, and analyze automotive industry trends, competitive landscape, and consumer needs
  • Support corporate strategic initiatives, cross-vehicle line studies, innovation and technology workshops
  • Regularly develop reports and presentations designed for both U.S. and Korean senior management
  • Participate in and conduct benchmarking activities for both HMG and competitor products
  • Monitor feedback on current vehicles and provide recommendations for improvements and lifecycle actions
  • Attend and support automotive and other trade shows; gather industry trends and develop competitive insights to report to upper management in both the U.S. and Korea
  • Quickly respond to Korea R&D and headquarters ad-hoc requests for information and analysis
  • Support the design, planning, and execution of customer research including one-on-one interviews, ethnographic research, engineering specification reviews, focus groups, ride and drives or immersion events in order to more deeply understand consumers and market segments
  • Create and present market reports and sales analyses to senior management in the U.S. and Korea
  • Travel up to 20% (Domestic and International)

WHAT YOU WILL BRING TO THE ROLE

  • Bachelor's degree in appropriate Engineering, Business, or other applicable field of study
  • 5-10+ years of experience in Industry Analysis, Benchmarking, Innovation, Market Research, or Product Planning, ideally in the automotive industry

    • Some automotive experience, including but not limited to: Vehicle evaluation, component testing or teardown, competitive intelligence, program management, customer research, forecasting, strategic planning, quality, vendor management
    • Experience with data analysis. Particularly valuable would be experience with: IQS, NVCS, AutoKnowledge, AutoSource, AutoPacific, mTab and secondary research
    • Expert level of PowerPoint. Comfortable with Excel including pivot tables
    • Proven communication skills, report development, coordination of cross-functional teams, and presentation skills


  • Candidates applying for positions with Hyundai KIA must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
  • Hyundai America Technical Center, Inc. (HATCI) is an Equal Opportunity Employer included Disabled and Veteran. VEVRAA Federal contractor.


Skills/Knowledge:



  • Demonstrated ability to excel in both creative and analytical areas of work
  • Capable of combining data, experience, well-reasoned judgement and intuition in order to deliver insightful recommendations and a compelling story
  • Resilient, flexible, and able to adapt to rapidly changing business requirements
  • Passion for discovery and learning; a curiosity that drives you to look beyond the obvious
  • Ability to identify problems, analyze causal factors, and provide solutions
  • Comfort with ambiguous assignments; skillful at defining and managing scope, timing, and resources
  • Self-directed

WHAT HYUNDAI CAN OFFER YOU

  • Zero-dollar employee premiums on Medical, dental, and vision for you and your family
  • 100% employer-paid disability and Life insurance
  • Generous paid Time Off including vacation, sick, and abundant holidays
  • A Global Environment that fosters diversity
  • Competitive Salaries
  • Retirement savings and planning benefits
  • Flexible work hours, and hybrid work schedule options
  • Access to Health savings accounts and flexible spending accounts

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