Principal Product Marketing Manager - Frame.io

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Frame.io, now part of Adobe, is transforming how creative teams collaborate. As one of Adobe's fastest-growing solutions, Frame.io brings together creators, their broader teams, and clients in powerful new ways.

This role offers a chance to shape the future of creative workflows. As Principal Product Marketer, this position leads go-to-market strategy, core messaging, and pricing/packaging for Frame.io. It's a strategic, cross-functional role-connecting customer needs with product vision and crafting compelling stories that resonate in a dynamic market.

What This Role Involves

• Drive launch strategies and messaging for product releases, collaborating across marketing, studio, and design teams

• Define pricing and packaging strategies aligned with evolving capabilities and customer segments

• Own and evolve product positioning and value propositions across key channels

• Monitor market shifts and competitive trends to inform go-to-market strategy

• Influence product roadmap through customer insight and market research

• Develop customer campaigns and highlight success stories that showcase real-world value

What Helps Drive Success Here

• BA/BS Degree in Marketing, Business is preferred OR 15+ years of experience in Product Marketing or equivalent practical experience.

• Strategic leadership and ownership of complex marketing initiatives

• Strong cross-functional collaboration, especially with product and creative teams

• Skill in building clear, engaging narratives for diverse audiences

• Data-savvy mindset to guide decisions and measure results

• Familiarity with creative tools or workflows (video post-production and design are a plus)

• A collaborative, open-minded approach to feedback and iteration

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

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Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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