Product Marketing Manager

Description

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  GTM Strategy & Execution: Lead go-to-market planning for product launches and feature releases, including messaging, positioning, and cross-functional coordination.
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  Content & Communication: Partner with the global Product Marketing team on messaging, customer comms, competitive intel, and content development. Communicate product updates and value impacts to internal teams and customers.
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  Sales Enablement: Create compelling sales tools and collateral, including pitch decks, one-pagers, release notes, videos, etc., to empower the sales team and drive product adoption.
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  Cross-Functional Collaboration: Partner with product management, engineering, sales, and customer success teams to ensure cohesive messaging and a unified approach to market.
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  Customer Insights: Gather and analyze customer feedback and usage data to refine product positioning and inform future product development.
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  Performance Metrics: Monitor and report on key performance indicators (KPIs) related to product marketing efforts, adjusting strategies as needed to optimize results.

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  Experience: 5+ years of product marketing experience in a SaaS environment, with a proven track record of successful GTM strategy development and execution.
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  Education: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
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  Skills:
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    Deep understanding of the SaaS industry, market trends, and customer needs.
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    Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes.
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    Familiarity with key industry focus areas, including Social Media Marketing, Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Artificial Intelligence (AI), and its application in traditional and social media MarTech.
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    Experience with tools such as SalesHood, Pendo, Intercom, ProductBoard, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io and Camtasia are advantageous.
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  Strong analytical and strategic thinking abilities.
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  Excellent written and verbal communication skills.
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  Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills.
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  Ability to work collaboratively across teams and manage multiple projects simultaneously.
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  Knowledge:

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  Competitive Compensation: Base Salary of $80,000 - $85,000 USD per year + 10% discretionary annual bonus (subject to the terms of the applicable bonus plan). Total compensation range for this position: $88,000 - $93,500 USD per year.
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  Benefits:
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  Flexible PTO with unlimited time off.
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  Comprehensive medical, dental, and vision insurance.
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  401(k) match, life insurance, and parental leave plans.
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  Professional Development:
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  Access to ongoing learning opportunities, leadership development programs, and mentorship.
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  Clear career progression and growth pathways within a global organization.
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  Culture & Collaboration:
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  Remote-friendly work environment with a strong emphasis on collaboration, transparency, and inclusivity.
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  Opportunities for travel to industry conferences, team offsites, and Meltwater global gatherings-fostering deep connections across our international teams.
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  A vibrant, fun-loving culture that celebrates wins, encourages creativity, and supports your individual success.