Technical Product Owner, Media Specialist

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community!

Meijer Rewards

• Weekly pay

• Scheduling flexibility

• Paid parental leave

• Paid education assistance

• Team member discount

• Development programs for advancement and career growth

Please review the job profile below and apply today!

What You'll be Doing:

• Product Strategy and Vision: Liaison with business team in developing and communicating a clear product vision and strategy for Meijer Media business that aligns with the company's goals and market demands.
• Roadmap Development: Collaborate in maintaining a detailed product roadmap that outlines the development and release schedule of Meijer Media features and products.
• Stakeholder Management: Collaborate with stakeholders, including executives, data and application engineers, data scientists, and vendors, to gather requirements, prioritize features, and ensure alignment with business objectives.
• Product Development: Lead the product development lifecycle across multiple development teams, from ideation and design to development, testing, and deployment, ensuring timely delivery and high-quality standards.
• Market Analysis: Conduct market research and competitive analysis to identify opportunities, trends, and potential challenges in the digital marketing space.
• Customer Focus: Engage with business customers to understand their needs, gather feedback, and incorporate it into the product development process to enhance user satisfaction.
• Domain Expertise: Providing mentorship and guidance to the development teams, helping with campaign testing and KPI validation, remove blockers, and ensuring the implementation of marketing best practices.
• Performance Monitoring: Define and track key performance indicators (KPIs) to measure the success Meijer Media.
• Documentation and Training: Develop and maintain comprehensive product documentation and provide training and support to internal teams and customers.
• Communication: Communicate status, issues and risks to the leadership team per need basis

Qualifications:

• Bachelor's or Master's degree in advertising, media, marketing, business, or a related field.
• Minimum of 5 years of experience in campaign planning, execution and closed-loop measurement, with a focus on onsite/offsite and social ad products, measurement and campaign planning and execution.
• Experience in using ad serving/buying platforms and measurement - Google Marketing Platform (Google Ads Manager 360, Campaign Manager 360, Display and Video 360), The Trade Desk, Social, CTV etc
• Domain Skills: Strong understanding of media marketing processes and its planning, activation, execution, pacing, optimization, and retargeting; privacy and identity resolution frameworks in media space; A/B testing and pixel/tagging strategies
• Proven ability to lead cross-functional teams and drive product development from concept to launch.
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions. Understanding of marketing KPIs (CTR, CPA, ROAS, viewability, etc.) and measurement strategy.
• Outstanding verbal and written communication skills, with the ability to convey complex technical concepts to diverse audiences.
• Strong customer-centric mindset, with experience in gathering and incorporating customer feedback into product development.
• Proficiency in project management methodologies, with a track record of delivering projects on time and within budget.
• Experience with Agile and Scrum frameworks, and the ability to lead Agile development teams and assist in removing blockers across multiple trains.
• Passion for innovation and staying updated with the latest trends and advancements in digital marketing domain.