New

Senior Associate, Planning

Mindshare
dental insurance, paid time off
United States, New York, New York
175 Greenwich Street (Show on map)
Jun 12, 2025
Description About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary & Impact As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems. Key Responsibilities Partner with the Manager in the development of communication plan options and recommendations. Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations. Deliver POVs/position papers on key client issues and/or client opportunities. Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules). Prepare media authorizations per approved plans/project requests. Train and developing Associate(s), as well as reviewing their work for accuracy. Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners. Provide timely and accurate delivery of all work. Requirements Bachelor's Degree in Marketing/Media/Communications; OR equivalent professional work experience. At least 1+ year of related media planning/communications planning experience. Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency). Proficiency with systems/tools. Strong quantitative skills, including analytical abilities and math proficiency. Ability to work within a team, handle multiple assignments and meet tight deadlines. Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills. Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [emailprotected] or call (212) 297-8507 and let us know the nature of your request and your contact information. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted