Marketing Operations Specialist, Principal - Insights & Reporting

Blue Shield of CA
United States, California, Redding
Jun 13, 2025
Your Role The Performance Marketing team is responsible for executing and optimizing digital communications, measuring campaign activities, and generating insights that support year-over-year improvements in the efficiency of our marketing activities.We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Marketing Operations Specialist, Principal - Insights & Reporting will report to the Sr. Manager, Performance Marketing. In this role you will be accountable for partnering with the other marketing team members to architect a data capture and measurement system, within an omni-channel environment that effectively deciphers, visualizes, and communicates actionable insights. Your Knowledge and Experience Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience Requires at least 10 years of prior relevant experience including marketing analytics, business intelligence, or similar areas Requires ability to perform quantitative and qualitative market analyses to identify key market trends and interpret findings to create insights from that data Requires expertise in analyzing and interpreting marketing data to draw conclusions Requires experience working within an omni-channel environment Highly organized, detail-orientated, and self-motivated Superb executive communication skills: written and verbal. Ability to adapt communication style to audience Strong Influence Skills: Ability to influence others to adapt strategic plan Advanced knowledge of Adobe Consumer Journey Analytics strongly preferred Advanced knowledge in Tableau strongly preferred Advanced knowledge of visualizing data MS Excel and PowerPointstrongly preferred #LI-AD3