Brand Director, Waterford

Fiskars Brands Inc.
parental leave, paid time off, sick time, profit sharing
United States, New York, New York
41 Madison Avenue (Show on map)
Jun 24, 2025
At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday! BRAND DIRECTOR, WATERFORD OUR ROLE Are you ready to take the lead in shaping the future of a globally renowned heritage luxury brand? At Waterford, we're looking for our Brand Director to drive our brand vision and align merchandising strategies, while keeping up with evolving consumer demands. Reporting directly to the President, Waterford & Americas, you'll collaborate closely with our Creative Director and cross-functional teams to integrate creativity and a commercial strategy, to accelerate Waterford globally into a luxury lifestyle brand. Along with your team, you will play a critical role in defining our competitive edge and identifying areas for expansion, ultimately driving our P&L growth and enhancing brand equity on a global scale. This is an exciting opportunity to make a lasting impact by balancing innovation in product and new categories, with a globally consistent brand with a deep respect for Waterford's heritage. This is a hybrid role based in New York City, with travel to key markets as needed. WHAT YOU'LL DO In this role, you'll lead the development and execution of Brand and Marketing strategies to deliver on Waterford's creative direction and commercial goals. You will ensure our products and channels meet the demands of an ever-changing global market, delivering on yearly targets while maintaining brand consistency across our different regions. Your strategic Brand vision will be key in harmonizing the efforts of local marketing teams with our worldwide objectives, all while mentoring a team that drives excellence across the board. Develop and implement Brand and Marketing Activation strategies to meet Brand & Commercial goals Develop and implement Merchandising strategies that align with the Brand vision, focusing on both existing offerings and new product categories Lead channel strategies, balancing DTC (online and offline) with 3P channels in key markets Collaborate with local sales and marketing teams to execute brand, merchandising and channel strategies in line with market commercial plans Conduct market research and competitive analysis to identify emerging trends and opportunities Manage budgets for brand and merchandising initiatives, ensuring resources are allocated efficiently Mentor and develop a high-performing team, fostering a culture of excellence and creativity WHO YOU ARE An experienced leader, you have a proven track record of driving commercial success while ensuring the brand maintains its creative integrity. You have a passion for building strong brands and a deep understanding of brand management in a global, luxury focused market. Your ability to collaborate across different departments and regions will be essential in implementing strategies that deliver results. As a leader, you are as comfortable mentoring your team as you are taking a hands on approach to drive key initiatives. You thrive in fast paced, dynamic environments and have a strong appreciation for heritage brands. Over 10 years of experience in brand management, ideally within luxury consumer goods Strong background in global interiors or home lifestyle brands Proven success in developing and executing brand and merchandising strategies Excellent leadership and people management skills with a talent for coaching teams Experience working in international markets with a sensitivity to cultural differences Outstanding analytical, communication, and interpersonal abilities Bachelor's degree in Marketing, Business, or related field; MBA preferred Salary Range: $180,000-$200,000 Annually START YOUR JOURNEY AT FISKARS GROUP We review applications on a continuous basis. We are committed to protecting your personal data, so we only accept applications through our career website Last day of application: 2025-07-18 *** At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team: Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors. Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones. Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible. Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential. Future Planning: We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years. Employee Support: Life happens, and we're here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services. Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets. Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing. Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company. Employee Discounts: We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands. Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate. * Pioneering design to make the everyday extraordinary** Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group's global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars. BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita's reported net sales were EUR 605 million. Already 50% of BA Vita's net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites. BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars' net sales were EUR 547 million. Read more: fiskarsgroup.com US Legal Disclaimer: Fiskars Group is an equal opportunity employer. We believe diversity in our workforce is essential to a successful business. We condemn any form of racism and discrimination.We support and stand with those who speak out and seek justice. We strive to be a diverse and collaborative environment. If you are an individual with a disability and need assistance applying for employment, please let us know by emailing applicants@fiskars.com. It may take up to one business day for a response. More information about Equal Employment Opportunity can be found here and Pay Transparency can be found here.