Head of Omnichannel & Stakeholder Engagement, US

Make your mark for patients

We are looking for a Head of Omnichannel & Stakeholder Engagement who is dynamic, innovative, and influential to join us in our Global Omnichannel Leadership Team. This position can be based in either our Atlanta, Georgia or Raleigh, North Carolina offices in the United States. This hybrid position requires a minimum of 40% on site presence and up to 20% domestic/international travel.

About the role

You will lead the US omnichannel function, overseeing a team of brand and therapy area-specific Omnichannel Leads responsible for planning and executing data-driven, integrated marketing strategies. This role will ensure alignment with global omnichannel strategies while tailoring approaches to the unique needs and regulatory realities of the US market. As a member of the Global Omnichannel Leadership Team, you will represent local market priorities, drive operational excellence, and contribute to the evolution of UCB's omnichannel capabilities and digital transformation.

Who you'll work with

Internally, you will work with IT, Digital Technology, Brand Teams, Market Access, Medical, Legal, Integrated Insights & Advanced Analytics, Insights to Impact, Compliance & Regulatory Teams to integrate omnichannel strategies into broader business plans. Externally, you will work with Omnichannel and media agencies, next best action suppliers, and various consultants.

What you'll do

• Lead the US Omnichannel team, overseeing brand- and therapy-specific planning and execution.
• Set the vision and strategy for US omnichannel, including developing and managing a roadmap to evolve and enhance our omni capabilities.
• Enable omnichannel capabilities (next best action, data usage, performance management, etc) across diverse functions.
• Translate business goals into US omnichannel strategies aligned with global frameworks and regulations.
• Coach and develop Omnichannel Leads, fostering consistency and capability across brands.
• Represent US needs globally; adapt global strategies and influence omnichannel evolution.
• Promote and integrate Omnichannel Hub services into US campaigns and planning.
• Partner cross-functionally to align omnichannel with broader strategy and ensure compliance.
• Ensure operational excellence through measurement, optimization, and consistent omnichannel performance tracking.

Interested? For this role we're looking for the following education, experience and skills

Minimum Experience/Skills Required:

• Bachelor's degree
• 10-15+ years of experience in pharma/healthcare omnichannel or commercial roles, 5+ in leadership.
• 10-15+ years of experience in leading cross-functional teams and developing brands.
• 10-15+ years of experience in driving organizational change and tech-enabled engagement transformation.

Preferred Experience/Skills:

• Master/Doctor's degree
• Experience in leading US-specific omnichannel teams, with a deep understanding of the market's unique regulatory and compliance requirements, as well as customer engagement preferences across different segments (e.g., HCPs, patients, payers)
• Proven experience working with global omnichannel teams and adapting global strategies to the local US context, particularly in evolving and aligning strategies within a matrixed organizational structure.
• Experience in integrating digital transformation initiatives with omnichannel strategies, particularly in advanced technologies such as GenAI, CRM, marketing automation tools, and analytics platforms.
• Ability to foster cross-functional alignment across marketing, commercial, digital, IT, and other teams to drive operational excellence in omnichannel execution.
• Experience in managing omnichannel operations for large pharmaceutical portfolios, including budget management, vendor relationships, and resource planning.
• Experience with advanced omnichannel analytics, particularly around segmentation, personalization, customer journey mapping, and campaign optimization.

This positions reasonably anticipated base salary range is $197,600-259,400 per year. The actual salary offered will take into account internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors.

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.